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    Email & Marketing Automation Manager - New York, United States - System One

    System One
    System One New York, United States

    3 weeks ago

    System One background
    Description
    Email & Marketing Automation Manager


    Our Fortune 100 insurance client is looking for an Email & Marketing Automation Manager to join their team for a hybrid (in Bridgewater, NJ or NYC) contract role.

    In this role, you will be responsible for project managing and executing on multi-channel marketing automation and email programs to drive efficiency and effectiveness of that channel.


    Responsibilities:
    Gather email campaign requirements across the client's internal businesses

    Manage email intake and ensure that requests meet proper requirements for build and deployment

    Project manage both B2B and B2C email and marketing automated campaigns based on business requirements from key stakeholders

    Implement pre-defined campaign automation playbooks as a guide; work with stakeholders to execute based on business needs

    Act as a resource for advising businesses on best practices that drive engagement from prospects and customers, based on campaign learnings globally for B2B and B2C audiences

    Assist in leading the governance program for platform performance, data hygiene, CRM, and other app integrations

    Monitor email campaign playbooks to ensure that they include the most up-to-date templates, opt-out preferences and any other changes

    Document campaign performances that include benchmarks, ROI, as well as standard delivery, open rate, click through rates, etc.

    Collaborate with brand, corporate marketing, customer insights, product, technology, and business stakeholders to help ensure alignment between strategic priorities, business objectives, and measurable outcomes

    Organize and project manage monthly overviews and learning sessions with global team on what's working well and advise on the roadmap for optimizing programs and platforms


    Requirements:
    Bachelor's degree in Marketing, Communications or relevant discipline

    3 years of experience project managing internal teams, including planning and developing campaign based on outlined playbook, leading team, monitoring progress, setting deadlines, and ensuring cross-functional stakeholder alignment

    3+ years of professional experience managing and leading multi-channel marketing automated campaigns; experience working with email automation tools - Marketo for B2B and Salesforce Marketing Cloud or Adobe Campaign

    Proven track record of collaboration with cross functional stakeholders, business peers and team members

    Agile Marketing experience a plus

    Excellent analytical and conceptual problem-solving skills along with exceptional verbal, written and presentation skills

    Comfortable with ambiguity and change as it relates to a growth culture; ability to multi-task and learn quickly while managing shifting priorities and deadlines

    Self-sufficient high performer who enjoys driving the success of a team

    Experience in insurance and/or financial services a huge plus

    If you are a fit for this role, apply today


    System One, and its subsidiaries including Joulé, ALTA IT Services, CM Access, TPGS, and MOUNTAIN, LTD., are leaders in delivering workforce solutions and integrated services across North America.

    We help clients get work done more efficiently and economically, without compromising quality.

    System One not only serves as a valued partner for our clients, but we offer eligible full-time employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

    System One is an Equal Opportunity Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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