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    Digital Marketing Manager - Houston, United States - Hirewell

    Hirewell background
    Description

    Houston, TX

    Direct Hire

    Salary Range : $75,000 - $120,000

    Digital Marketing Specialist
    Job Description

    • Determine appropriate audiences for advertising goals
    • Research ideal audience interests and locations to maximize advertising reach
    • Develop copy, images, and advertisement layouts and designs
    • Publish digital marketing campaigns
    • Implement email marketing campaigns
    • Work together with website host and engineers to create joint advertising efforts, remarketing, tracking, landing pages, quizzes, and additional advertisement-to-webpage marketing
    • Measure digital traffic
    • Monitor social media and google analytics
    • Monitor advertising spend, leads, and conversations
    • Scale campaigns to maximize ROI
    • Research new advertising methods and platforms based on audience
    • Brainstorm and implement conversion experiments and test
    Requirements and Skills
    • Proven work experience as a digital marketer
    • Hands on experience with Facebook, LinkedIn, and Google marketing platforms
    • Must have created, placed, and modified digital ads
    • Experience writing ads, informational pieces, and website copy
    • Understanding of layout aesthetics
    • Familiarity with software like Adobe Suite, Photoshop, Canva, and content management systems
    • An ability to perform well in a fast-paced environment
    • Excellent analytical and multitasking skills
    • Marketing, advertising, or computer science degree preferred
    Location
    Houston, Texas - In Person

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