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    Division Marketing Manager - Seattle, United States - Provincial Senior Living

    Provincial Senior Living
    Provincial Senior Living Seattle, United States

    3 weeks ago

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    Description
    Job Description

    Job Description

    Provincial Senior Living, proudly part of the Discovery Senior Living family of operating companies, manages lifestyle-focused senior living communities.

    Our company, which was built on our "Pillars of Excellence," employs thousands of vital Team Members and is committed to providing a positive work environment and culture that recognizes their value in providing excellent experiences for our residents.

    Provincial Senior Living is hiring a Division Marketing Manager to help support our West Coast communities.
    We offer rewarding career opportunities that include:

    Competitive wages
    Access to wages before payday
    Flexible scheduling options with full-time and part-time hours
    Paid time off and Holidays (full-time)
    Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
    401(K) with employer matching
    Paid training
    Opportunities for advancement
    Meals and uniforms
    Employee Assistance Program

    This essential role is responsible for spearheading Provincial Senior Living community marketing initiatives aimed at enhancing lead generation, lead conversion, and community outreach to bolster occupancy growth.

    Under the direction of the Sr.

    Marketing Brand Strategist, they will assist in executing collateral, advertising, direct mail, signage, special event plans, social media, reputation management, new marketing program materials, professional outreach marketing support and community communications.

    The Division Marketing Manager is also responsible for having knowledge and insight into lead

    data/analysis/tracking,

    assisting with annual budgeting, tracking monthly expenses, and approving community invoices. This position does not include direct reports.

    Responsibilities:
    Work with Sr. Brand Strategist and 3rd party agency(s) to develop creative and robust campaigns for all brand awareness, lead generation and lead conversion efforts
    Become proficient in all Provincial Senior Living local markets, understanding the competitive landscape and target markets
    Support the Sr. Brand Strategist with the development and execution of quarterly/annual community marketing plans
    Meet ongoing lead generation goals tied to annual budgeted occupancy goals
    Research local marketing, advertising, and media opportunities to support brand awareness and lead generation initiatives as well as engage and differentiate community product and service offerings
    Coordinate and network local marketing activities and sponsorships within the greater community at large for developing brand awareness and name recognition
    Partner with Sales to understand ongoing

    incentives/initiatives/objectives

    Working with Sales and the communities, plan and execute special marketing events and support a Referral Outreach Program within the greater community.

    Track, analyze and report on effectiveness
    Maintain DSL brand standards across all Provincial Senior Living marketing
    Maintain in-depth knowledge of proprietary DSL marketing programs and support launching marketing at the local level
    Support the Sr. Brand Strategist in managing all community marketing budgets including monthly spend allocations
    Manage and approve all operating company marketing invoices. Track expenses in checkbook monthly and ensure all invoices are processed correctly, on time, troubleshooting any outstanding issues.
    Own social media and community reviews:

    Approve social media posts
    Create/post social engagement content as needed
    Post all events to Facebook
    Respond to reviews and
    Respond to questions on social media/GMB

    Special projects coordination (ex. review campaign, resident referral contests)
    Collect photos and testimonials for community websites
    Manage community marketing promotional product orders
    Partner monthly with other DSL Divisional Marketing Managers to share and brainstorm marketing lead generation, lead conversion and community outreach efforts to support occupancy growth
    Other duties as assigned.

    Qualifications:
    Bachelor's degree in marketing preferred with a minimum of five years of proven marketing experience
    Minimum three years digital marketing experience including email and social media
    Three years analysis and reporting experience
    Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, creating sales-driven messaging, overseeing creative development, and forecasting response
    Strong presentation skills, proficient with Microsoft Power Point and Excel
    Ability to track, analyze and report on ROI
    Capacity to function in a fast-paced, environment
    Experience with budget monitoring and management, and P & L reports
    Ability to follow and take direction and feedback
    Ability to build relationships and articulate ideas well
    Excellent grammar, editing, proofing and copywriting skills
    Good communication and interpersonal skills
    Attention to detail for precise analysis of data
    Critical thinking and problem-solving skills
    Ability to work with teams and collaborate
    Time management and multitasking skills with the ability to prioritize tasks
    If having a direct impact on the lives of others is appealing to you, apply today and join our team
    No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.
    EOE D/V

    #J-18808-Ljbffr
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