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    Marketing Manager - Seattle, United States - McKinstry

    McKinstry
    McKinstry Seattle, United States

    3 weeks ago

    Default job background
    Description
    Edo is an independent company with strategic investment from McKinstry and Avista. Decarbonizing our electricity system is foundational to reducing our collective greenhouse gas emissions. At Edo, we work every day to create an energy system that is reliable, equitable, and carbon-free.

    The fundamental infrastructure and regulatory compact of our electrical grid were designed for a different time and is hindering our ability to achieve our environmental and economic goals.

    We cannot solve this problem at the individual building scale - it's not economically or technologically feasible.

    Edo will empower utilities and built environment leaders through a partnership model that unlocks rapid innovation towards the grid of the future.

    We must reimagine a physical and virtual grid that connects nodes of prosumers. We will develop the technology and knowledge platform necessary to achieve impact through scale. The Opportunity with Edo We are adding a Marketing Manager to our growing Edo division.

    As the Marketing Manager at Edo, you'll be the architect of Edo's brand strategies, marketing plans, and lead generation campaigns.

    You'll be at the forefront of creating and communicating Edo's narrative to propel our organization and client's growth and success.

    This role is at the intersection of innovation and impact, where your passion for storytelling and strategic marketing will shape the future of Edo and our clients.

    In this dynamic role, we seek a visionary marketer who can artfully craft compelling stories that inspire and draw clients and candidates to Edo as we transform the built environment and shape the future of the grid.


    Additional responsibilities include:

    Conceive, execute, and manage Edo's marketing strategies and annual plans that contribute to Edo's strategic goals Develop, execute, and manage multi-segment brand and marketing campaigns from vision, design (with assistance from in-house graphic designer), copywriting, deployment, and reporting Oversee, execute, and manage all marketing plans for client projects and programs (e.g.

    , collaborate with utility's marketing team on utility-branded program marketing or with business client on Edo's white-labeled solution) Develop, execute, and manage lead generation campaigns Lead conference, events, and sponsorship strategy, tracking, and budget Responsible for corporate marketing budget, including associations, memberships/sponsorships, and vendors Manage and continuously improve Edo's website, including SEO and Chat GPT optimization, and to boost activity and lead conversation rates Develop and manage Edo's brand and all customer experience (CX) initiatives with Edo Support proposal and sales efforts with marketing direction and review to ensure consistent Edo branding and marketing messaging Provide design and marketing support for new product development, including corporate presentations and sales collateral Maintain an active presence in the industry through associations involvement What You Need to Succeed at Edo Bachelor's Degree 5+ years of experience in marketing Industry experience in the built environment or electric utilities with knowledge of trade organizations and events is a plus Demonstrated marketing, project management, and task prioritization skills Preferred experience with latest marketing and sales tools and apps (WordPress, Canva, Adobe InDesign, Campaign Monitor or other email marketing campaign software, Salesforce, LinkedIn) Excellent written, presentation, and verbal communication skills, including authoring articles, white papers, and proposal responses Strong presentation and communication skills, including authoring white papers, and responding to requests for proposals and other presentation materials Ability to work with diverse teams and translate between various areas of expertise The pay range for
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