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    Director - Marketing - Atlantic City, United States - Bally's Corporation

    Bally's Corporation
    Bally's Corporation Atlantic City, United States

    2 days ago

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    Description
    • Responsible for the development of promotional design and strategy
    • Responsible for the development, implementation and maintenance of the business plan and operational budget for areas of responsibility
    • Responsible for the successful development and execution of projects and programs related to Entertainment, Promotions and Special Events and Bus Marketing programs.
    • Continuously evaluate events, entertainment and makes changes where indicated, to ensure programs and events increase market share and company profitability.
    • Responsible for creating, managing, and executing against property marketing calendars.
    • Ensure timely and effective communication of entertainment and events to impacted departments.
    • Ensure outstanding customer service delivery in alignment with company and department goals and objectives.
    • Maintain regulatory compliance and integrity in the operation.
    • Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
    • Identify compliance risks and take actions necessary to eliminate or minimize risks.
    • Partners with property Marketing leaders, entertainment agency and Shared Services departments to define the marketing plan supporting each respective property's strategy.
    • Manages the activities and daily operations of the Entertainment department.
    • Partners with entertainment booking agency to ensure fulfillment of negotiated offers.
    • Responsible for researching and sourcing acts that enhance the property brand and fulfill the entertainment strategy.
    • Does not have the authority to enter into contracts.
    • Acts as property liaison with artists, agents, managers, and vendors, and ensures that all arrangements are completed to the satisfaction of the client.
    Other duties as assigned.
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