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Director, Product Marketing - Los Angeles, United States - Marketing Deluxe
Description
Fuel Cycle is seeking a Product Marketing leader to drive our go-to-market strategy, product marketing, and enablement for our award-winning Market Research Cloud platform.
You pair comfortably with your product management cohorts; can write, talk about, and present technical products and value-based solutions with ease and confidence.
You will have responsibility for market segmenting, working closely with the sales team, solution engineering, and the product team to create value props that resonate with and attract customers.
Join a growing, industry leading team of customer obsessed individuals that empower each other to work passionately and deliver impact – a place where personal and professional growth is a priority.
Fuel Cycle was recently recognized by Built In LA for Best Places to Work, Best Benefits and Best Midsize Company.
How You'll Make An Impact:
Lead product marketing.
Define, lead, and execute GTM strategies to drive adoption for Fuel Cycle, our platform, products, and solutions.
Domain expert and market validation.
Be and become a domain expert for Fuel Cycle and our markets.
Be a strong partner with product management leadership to comprehend features and roadmap with an in-depth understanding of how the target audience engages with our platform, products, and solutions.
Develop messaging and positioning.
For platform/product releases, create messaging, value props, technical differentiators, that resonate with our buying personas and prospects to clearly understand the value of our platform, products, and solutions.
Understand the full scope of our target market needs around pain points, market trends, and the competitive landscape.
Collaborate on product strategy.
Partner closely with the product team to understand the product strategy and develop customer narratives, thought leadership content, and customer success stories.
Produce high fidelity externally facing content to support our selling motion, as well as demand generation programs including thought leadership content, website content, customer stories, webinars, product sheets, solution guides, and beyond for all funnel stages.
Create dynamic and easy to understand internally facing content including sales enablement and training materials, competitive positioning, FAQs, and cheat sheets.
Work closely with cross-functional teams to track, measure and report against objectives and determine campaign and sales success.
Industry and influencers relations.
Lead identification and engagement strategy for analysts and influencers.
You'll Be Successful If You Have:7+ years of experience in enterprise software product marketing and technical marketing, with a proven track record of driving product and campaign content, product positioning and messaging, sales enablement.
Software as a service (SaaS) or Platform as a service (PaaS) experience a plus.Knowledge of the market research and insights segment and growth trends
You are a curious, strategic thinker – you like to go deep on product knowledge and enjoy the discovery process to highlight our key differentiators.
Data and KPI-driven,Experience supporting marketing programs in a fast-paced environment. Scrappy, creative thinking with an aptitude for sleuthing and discovery.
Excellent communication and presentation skills – written and verbal.
Attention to detail, organization, and ability to manage multiple priorities simultaneously. Able to collaborate with a cross-functional team, both technical and business.
Bachelor's or equivalent experience.
What We Offer:
Flexible Work Schedule
Generous PTO
Rest & Recharge Days Every Quarter
Monthly Internet/Phone Stipend
Free lunches, refreshments & snacks in the LA & NY offices
Many perks including Grubhub, Gympass, Headspace & more
Pet Friendly HQs
This position pays between $110, ,000 base plus bonus & equity. Your final base salary will be determined based on location, work experience, skills, knowledge, education and/or certifications.
If you are located within a 25 mile radius of our LA or NY HQs you will be considered a hybrid associate and will be required to be in office 3 days/week.
About Fuel Cycle
Fuel Cycle's award-winning Market Research Cloud is the leading all-in-one market research and experience management platform on the market today.
We help the world's most customer-centric brands such as Google, Hulu, Facebook and Amazon to engage directly with their consumers and deliver actionable insights through our online communities and suite of agile solutions.
By integrating human insight with critical business data, and through automated quantitative and qualitative research solutions, Fuel Cycle's Market Research Cloud powers product innovation, brand intelligence, and enhanced user experience.
Breakthroughs require action. We built Fuel Cycle to ignite it.#J-18808-Ljbffr