- Our program runs between June 10 - August 16, 2024.
- Our internships are paid
- Product Marketing Champion - Support the marketing business owners and go-to-market leaders for Secret Lair and Universes Beyond on launch campaigns.
- Innovative and Analytical Leader - Work with internal and external teams to help build larger-than-life, authentic, and break-thru marketing messaging, while measuring program outcomes and generating data-driven takeaways.
- Planning Maestro - Ensure marketing campaign resourcing is prioritized, efficient, and optimized.
- Campaign Connector - Be the go-to person across all functions and channels, throughout campaign phases, from conceptualization to implementation and post-campaign analysis, actualizing product business goals.
- Global Supporter - Engage with global regional teams to ensure success in their respective markets.
- Good Partner - Build positive relationships across the organization, through a collaborative and impact-first mentality.
- Good External Partner - Build long lasting relationships with external Universes Beyond partners and become a trusted person who represents their brand within Wizards of The Coast.
- Industry Authority - Follow industry, Universes Beyond Partner's IP, and become a subject matter authority at understanding the market environment and the opportunity of each set within it, given distinguishing features/ mechanics/ themes.
- Currently enrolled in an accredited, degree-seeking program pursuing an MBA with at least one quarter or semester left after August 2024
- Available to work full-time hours for 10 weeks in-person at our Renton, WA office location.
- Authorized to work in the U.S. for any employer.
- 2 years' experience in Product Marketing, including go-to-market plans, marketing playbooks, and ability to craft and communicate strategy.
- Proven track record of outstanding communication skills and coordination with cross functional teams.
- A business-impact-first self-starter who has a track-record of driving measured incremental demand.
- Experience tracking and reporting on marketing metrics. Using data to drive decisions and planning.
- Comfortable working in a fast-paced and highly dynamic environment.
- An outlier-level of passion for both games and the business of games.
- Creativity, flexibility, and great sense of humor
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Intern - Marketing Manager - MBA (Summer 2024) - Renton, United States - Hasbro
Description
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That's where you come in
About the Internship Program:
Over the course of 10 weeks, a select group of college and university students will join us, gaining valuable work experiences and insights into our most exciting products. Interns engage with Wizards' beloved brands, gaining meaningful work-experience through day-to-day training, hands-on projects, executive exposure, individual development planning and mentorship. Did I mention we have a Dragon? Let's add your unlimited imagination and boundless curiosity our party.
If you are curious about how Product Marketing messages and levers impact business outcomes and love both the creative and analytical aspects of triggering consumer engagement, this is an opportunity to discover how to contribute to an outstanding gaming brand
What You'll Do:
We are an Equal Opportunity / Affirmative Action Employer
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.
In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast's total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.
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