- Develop a deep understanding of client's industry, business objectives and strategy, media plans, and consumer journey as context for analysis and reporting needs
- Assess client's analytics needs and create measurement plans and learning agendas that complement multi-channel media plans and provide clients with actionable intelligence
- Serve as project lead on analyses performed by the group – develop project plans and manage work efforts of junior team members
- Serve as day-to-day contact with media teams and clients and participate in recurring and ad hoc internal and client meetings.
- Accountable for the quality of deliverables, including pertinent insights and actionable recommendations / Assume a lead role in presenting findings to media teams and clients
- Track project resources and progress against task plans to ensure on-time and on-budget project delivery
- Handle multiple projects (2-5) concurrently / Identify ways to improve analytic workstreams and efficiencies
- Responsible for 1 or more direct or indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels
- Prior media analytics experience and knowledge of the media ecosystem
- Ability to program in other languages such as SAS, SPSS, R and Python desired
- Experience with MS Office; including PowerPoint, Word and Excel
- Experience with ad-serving platforms such as Google Campaign Manager and web analytics tools such as Google Analytics and Adobe Analytics
- Experience with tag management tools such as DTM/Launch, GTM and Tealium;
- Experience with audience tools such as SCOUT (Mediahub quantitative surveying), Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects, YouGov, Dynata, Survata; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
- Proficiency with SQL, Excel, Tableau (at least two of the three)
- Ability to deliver compelling presentations and storytelling, which demonstrate the value of analytic deliverables
- Excellent verbal and written communication skills
- Solid planning, priority setting, time management, and project management skills, with experience managing multiple projects and resources concurrently
- Team player - highly motivated and collaborative
- Good at developing relationships with cross-functional teams
- Mediahub does not require candidates to have a college degree
- Prefer 4 years of experience in a professional services or corporate environment, preferably an agency
- Advanced degree typically in a quantitative discipline desired
- Familiarity with MTA providers like Neustar, VisualIQ, C3
- Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design desired
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Manager, Campaign Insights - Boston, United States - Mediahub Worldwide
3 weeks ago
Description
Business Overview
Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients' investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.
Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.
Position Summary
The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Manager oversees analytic projects from conception to completion – managing and mentoring junior staff, serving as a point person with other teams, and providing clients results and actionable insights that help them achieve their business objectives. Position will build an understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, and the success of key media tactics including targeting via SCOUT (Mediahub quantitative surveying) or DMP's/CDP's, dynamic creative optimization, and TV advance audiences and earned media.
Responsibilities
Required Skills & Experience
Desired Skills & Experience
