- Create a quarterly B2B digital strategy aligned with the growth team's objectives to achieve measurable results
- Boost high-quality web traffic to Bright Horizons' B2B properties through SEO analysis and strategy execution, collaborating with various teams
- Participate in cross-functional digital initiatives, collaborating with marketing, IT, and project management to meet B2B objectives
- Offer guidance on web design, content, and calls-to-action to enhance visibility, quality traffic, and conversions from B2B audiences
- Develop and manage digital marketing analytics for the B2B team, sharing insights to enhance campaign and website performance
- Manage digital marketing tools like Google Analytics (GA4) for the B2B marketing team
- Create a quarterly B2B digital strategy aligned with growth targets to drive measurable results
- Increase high-quality web traffic to Bright Horizons' B2B properties through SEO and strategy implementation
- Collaborate with cross-functional teams to ensure B2B objectives are met in digital initiatives
- Optimize web design, content, and calls-to-action to enhance visibility, traffic quality, and conversions from B2B audiences
- Manage digital marketing analytics for the B2B team, sharing insights to enhance campaign and website performance
- Handle digital marketing tools for the B2B marketing team, including Google Analytics (GA4)
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Senior Manager, Digital Marketing - Boston, United States - Bright Horizons
Description
The Senior Manager Digital Marketing will enhance the B2B marketing strategy through digital channels to boost awareness, demand, and revenue growth for Bright Horizons' employer services. This role focuses on improving websites and social platforms from a client-centric perspective, identifying opportunities, and collaborating across functions to implement impactful strategies. The position involves recognizing search terms and paths used by potential buyers to find education and care solutions, understanding their information needs at different research stages, and implementing design enhancements on Bright Horizons sites to meet those needs. Additionally, the role aims to optimize integrated marketing programs by providing analytics on visitor behavior and insights into buyer needs, ultimately driving demand for Bright Horizons employer services through a top-notch digital experience.
What you will be doing:
B2B Responsibilities:
What we hope you will bring to this role:
Education
Bachelor's Degree in Digital strategy, marketing, business, or related field. Quantitative backgrounds like finance, economics, mathematics, statistics, and engineering are valuable.
Master's Degree. Advanced degrees are a plus.
Experience
Preferably 4 to 7 years of digital marketing experience, especially in a B2B or services organization.
