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    Marketing Analyst - Boston, United States - Topfolio

    Topfolio
    Topfolio Boston, United States

    2 weeks ago

    Default job background
    Retail
    Description

    We are seeking a highly experienced Website Marketing Analyst to join our team on a contract basis to cover a maternity leave.

    In this role, you will play a vital role in driving website traffic and conversions for our B2B and B2C clients through data-driven marketing strategies. This is a hybrid position requiring 2 days in the office and the remaining work completed remotely.

    Responsibilities:

    • Develop and execute high-performing advertising campaigns across various platforms for B2B and B2C clients.
    • Implement robust website tracking using Google Tag Manager to capture key user data and campaign performance metrics.
    • Leverage Google Analytics 4 to analyze website traffic, user behavior, and marketing campaign effectiveness.
    • Generate insightful reports (8-10 per month) using Google Data Studio or Looker to communicate website performance and campaign results to clients.
    • Recommend data-driven website optimization strategies based on analysis.
    • Collaborate with the marketing team to ensure seamless campaign execution and reporting.

    Qualifications:

    • 5+ years of experience in website marketing analytics with a proven track record of success.
    • Strong understanding of B2B and B2C marketing principles and strategies.
    • In-depth expertise in Google Analytics 4, Google Tag Manager, and Google Data Studio/Looker.
    • Excellent analytical and problem-solving skills with the ability to translate data insights into actionable recommendations.
    • Strong communication and presentation skills to effectively communicate technical findings to clients.
    • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

    Technologies:

    • Google Analytics 4
    • Google Tag Manager
    • Google Data Studio (or Looker)

    Contract Details:

    • This is a contract position covering a maternity leave.
    • Work Schedule: Hybrid (2 days in office, remaining work remote)
    • Start Date: Beginning of June 2024
    • Duration: 3+ months (Estimated end date: September 2024)
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