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    Paid Search Strategist - Boston, United States - 24 Seven Talent

    24 Seven Talent
    24 Seven Talent Boston, United States

    1 week ago

    24 Seven Talent background
    Human Resources
    Description

    Hybrid - Boston, MA 3 times per week

    Role Overview:

    The Paid Search Strategist plays a pivotal role in orchestrating and driving the success of client projects across a multitude of industries within the paid search landscape. This position carries the responsibility of meticulously managing paid search campaigns on a day-to-day basis, covering all aspects from campaign inception to optimization and comprehensive reporting. Reporting directly to the Group Media Director, this position requires strong client-facing capabilities.

    Responsibilities:

    Campaign Strategy Execution:

    • Leading the strategic planning, execution, and oversight of Paid Search campaigns, involving account setup, strategic formulation, account structuring, creative ideation, and keyword acquisition.
    • Conducting extensive research on clients' brands and industries to gain deep insights into their business objectives, with the aim of achieving maximum effectiveness in Paid Search initiatives.
    • Performing in-depth reviews and analysis of competitor websites to extract valuable insights that inform strategic decisions.
    • Crafting Paid Search plans by integrating insights from media and brand teams, ensuring seamless alignment with broader cross-channel marketing endeavors.
    • Periodically contributing to the development of strategies for potential new business opportunities.

    Campaign Management and Reporting:

    • Directly managing daily campaign budgets and implementing optimizations across ad copy, landing pages, and keyword bids.
    • Monitoring, tracking, and evaluating campaign performance against client-specific Key Performance Indicators (KPIs) and established benchmarks.
    • Generating comprehensive reports enriched with insights derived from search engine data, conversion metrics, and on-site performance indicators.
    • Delivering insightful campaign presentations directly to clients.

    Additional Responsibilities:

    • Overseeing the onboarding process for new Paid SEM Clients.
    • Executing PPC Campaign Setup procedures.
    • Conducting PPC Campaign Optimization activities.
    • Supervising multiple remarketing campaigns.
    • Collaborating closely with traditional and digital media planners and buyers to seamlessly integrate Paid Search into proposed media plans and strategies.
    • Leveraging digital marketing analytics across various platforms to guide marketing optimization decisions.
    • Engaging directly with clients to provide clarity on paid search performance.

    Skills and Qualifications:

    • Proficiency in understanding diverse business requirements and effectively applying Paid SEM strategies to meet them, accommodating budgets of varying sizes.
    • Clear and concise communication skills to effectively convey campaign performance to clients with varying levels of expertise.
    • Exceptional multitasking abilities, with the capability to manage multiple tasks simultaneously at a high level.
    • Strong collaboration skills to coordinate with internal media managers for timely approvals, creative asset development, and accurate information trafficking.
    • Proficient utilization of Google Analytics to extract performance insights essential for campaign and broader digital marketing optimizations.

    Experience:

    • Minimum of 5 years of hands-on experience in managing multiple PPC Campaigns concurrently across various industry verticals.
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