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Content Strategist
3 weeks ago
HireMinds Boston, United StatesOur client is a mission-driven company that has developed CPG products inspired by nature and backed by science. They are looking for a Content Strategist with passion for the creative product and creating compelling narratives across digital growth mediums. They will translate b ...
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Senior Product Manager
3 weeks ago
Publicis Sapient Boston, United StatesPlan, initiate, and manage information technology (IT) projects. Partner with clients, architects, strategists, and experience (design) leads to frame business goals and objectives for Omni-channel Mobile App development in the ecommerce space. Develop product vision, product str ...
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Content Strategist
12 hours ago
Aquent Boston, United StatesOverview · Placement Type: · Temporary · Salary (USD): · $60-65/hr · Start Date: · Position: · Freelance Content Strategist · Mode: long term through end of year & possible extension · Team: Communications & Marketing - will be part of a 4-person team · Job Description: ...
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Content Strategist
3 weeks ago
Fidelity TalentSource LLC Boston, United States· Content Strategist · We are looking for an experienced content strategist with proven UX skills to join our Content Center of Excellence crew · The role · As part of Fidelity's Content Team, you will be a member of a customer-obsessed team that creates and delivers UX, thought ...
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Senior Designer
2 weeks ago
IA Interior Architects Boston, United StatesIA Interior Architects translates client goals, brand and culture into powerful environments built around people, processes, technologies and business drivers. Our clients in diverse markets worldwide require high-performance, visually compelling and sustainable environments to m ...
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Social Media Manager
2 days ago
Gupta Media Holdings LLC Boston, United StatesGupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measure ...
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Project Architect
1 day ago
IA Interior Architects Boston, United StatesArchitecture license required · Strong Revit skills required · IA Interior Architects translates client goals, brand and culture into powerful environments built around people, processes, technologies and business drivers. Our clients in diverse markets worldwide require high-per ...
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Brand & Social Marketing Specialist
1 week ago
Owl Labs Boston, United StatesOwl Labs is searching for a creative, quick-witted, results-driven Brand Marketing Specialist to join our Brand Marketing team, within the Owl Labs Marketing team. · Our ideal candidate for this position is excited by and passionate about content creation -- including social med ...
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Customer Education Manager
3 days ago
Thought Industries Boston, United StatesCompany Description · Thought Industries powers the business of learning with our industry-leading learning technology. We were founded in 2013 around the core belief that online learning experiences should be modern, intuitive, engaging, and scalable. Our mission is to transfor ...
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Chief Development Officer
2 days ago
Reporter Newspapers Boston, United StatesAspen Leadership Group is proud to partner with the Boston Symphony Orchestra in the search for a Chief Development Officer. · Reporting to the President and Chief Executive Officer, the Chief Development Officer (CDO) will conceptualize, organize, and implement a comprehensive ...
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Chief Development Officer
2 days ago
Apap365 Boston, United StatesAspen Leadership Group is proud to partner with the Boston Symphony Orchestra in the search for a Chief Development Officer. · Reporting to the President and Chief Executive Officer, the Chief Development Officer (CDO) will conceptualize, organize, and implement a comprehensive ...
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Senior Data Science Analyst
3 weeks ago
MFS Investment Management Boston, MA, United States Full timeAt MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. ...
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Content Strategist
3 weeks ago
Aquent Boston, United StatesOverview · Placement Type: · Temporary · Salary (USD): · $60-65/hr · Start Date: · Position: Freelance Content Strategist · Mode: long term through end of year & possible extension · Team: Communications & Marketing - will be part of a 4-person team · Job Description: · Our n ...
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Director - UX Content Strategist - Remote
3 weeks ago
KPMG Boston, United StatesBusiness Title: Director - UX Content Strategist - Remote · Requisition Number: · Function: Business Support Services · Area of Interest: · State: MA · City: Boston · Description: · Known for being a great place to work and build a career, KPMG provides audit, tax and advisory s ...
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Director of Marketing and Consumer Engagement
4 weeks ago
Mosaec Boston, United StatesSpringfield, Massachusetts, · Baystate Health seeks an experienced digital marketing strategist to direct marketing, digital strategy and consumer engagement for this comprehensive regional health system based in Western Massachusetts. As a key member of the marketing and commun ...
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Digital Marketing Apprenticeship
1 week ago
Fire&Spark Boston, United StatesWe are looking for a Digital Marketing Apprentice to join our team. This is a remote position, eligible to candidates within the US. This apprenticeship offers the perfect opportunity to launch your career in marketing. Youll receive 6 months of hands-on experience filled with am ...
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Digital Marketing Apprenticeship
1 week ago
Fire&Spark Boston, United StatesWe are looking for a Digital Marketing Apprentice to join our team. This is a remote position, eligible to candidates within the US. This apprenticeship offers the perfect opportunity to launch your career in marketing. You'll receive 6 months of hands-on experience filled with a ...
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Director, Paid Search
2 weeks ago
Advantage Sales and Marketing, LLC Boston, United StatesMinimum: USD $120,000.00/Yr. · Maximum: USD $150,000.00/Yr. · Director, Paid Search (Remote to Boston Area Only) · About AMP Agency · AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative ...
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Director, Paid Search
2 weeks ago
Advantage Solutions Boston, United StatesDirector, Paid Search (Remote to Boston Area Only) · About AMP Agency · AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, Seattle and Los Angeles. We're a team of creative minds, digital strategists, social and behavioral scientists and ...
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Product Design Engineer 3
4 weeks ago
Centizen, Inc. Boston, United StatesCLIENT, GLOBAL DIGITAL CREATIVE OPERATIONS MANAGER · Location: Remote – Boston, MA · Hybrid – Mon-Thurs in office, Friday, WFH Employment type: Mid-level ETW – 40 hrs/wk Contract length: 7 months, June 2024 – Jan 2025 · ABOUT CLIENT · Are you interested in working for the most ic ...
Paid Search Strategist - Boston, United States - 24 Seven Talent
Description
Hybrid - Boston, MA 3 times per weekRole Overview:
The Paid Search Strategist plays a pivotal role in orchestrating and driving the success of client projects across a multitude of industries within the paid search landscape.
This position carries the responsibility of meticulously managing paid search campaigns on a day-to-day basis, covering all aspects from campaign inception to optimization and comprehensive reporting.
Reporting directly to the Group Media Director, this position requires strong client-facing capabilities.Responsibilities:
Campaign Strategy Execution:
Leading the strategic planning, execution, and oversight of Paid Search campaigns, involving account setup, strategic formulation, account structuring, creative ideation, and keyword acquisition.
Conducting extensive research on clients' brands and industries to gain deep insights into their business objectives, with the aim of achieving maximum effectiveness in Paid Search initiatives.
Performing in-depth reviews and analysis of competitor websites to extract valuable insights that inform strategic decisions.Crafting Paid Search plans by integrating insights from media and brand teams, ensuring seamless alignment with broader cross-channel marketing endeavors.
Periodically contributing to the development of strategies for potential new business opportunities.Campaign Management and Reporting:
Directly managing daily campaign budgets and implementing optimizations across ad copy, landing pages, and keyword bids.
Monitoring, tracking, and evaluating campaign performance against client-specific Key Performance Indicators (KPIs) and established benchmarks.
Generating comprehensive reports enriched with insights derived from search engine data, conversion metrics, and on-site performance indicators.
Delivering insightful campaign presentations directly to clients.
Additional Responsibilities:
Overseeing the onboarding process for new Paid SEM Clients.
Executing PPC Campaign Setup procedures.
Conducting PPC Campaign Optimization activities.
Supervising multiple remarketing campaigns.
Collaborating closely with traditional and digital media planners and buyers to seamlessly integrate Paid Search into proposed media plans and strategies.
Leveraging digital marketing analytics across various platforms to guide marketing optimization decisions.Engaging directly with clients to provide clarity on paid search performance.
Skills and Qualifications:
Proficiency in understanding diverse business requirements and effectively applying Paid SEM strategies to meet them, accommodating budgets of varying sizes.
Exceptional multitasking abilities, with the capability to manage multiple tasks simultaneously at a high level.
Strong collaboration skills to coordinate with internal media managers for timely approvals, creative asset development, and accurate information trafficking.
Proficient utilization of Google Analytics to extract performance insights essential for campaign and broader digital marketing optimizations.
Experience:
Minimum of 5 years of hands-on experience in managing multiple PPC Campaigns concurrently across various industry verticals.
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