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    Digital Marketing Manager-MTG - Austin, United States - DHI Mortgage

    DHI Mortgage
    DHI Mortgage Austin, United States

    2 weeks ago

    Default job background
    Description
    D.R.

    Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange.

    It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets.

    The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at for more information.

    D.R. Horton, Inc. is currently looking for a Digital Marketing Manager- MTG .

    The right candidate will be responsible for managing all brand communications through digital channels, setting up, selling, and executing a vision, from delivering standalone projects to integrated campaigns.

    Assist in managing and supporting the digital marketing activities of the branches and departments of DHI Mortgage and DHI Financial Services.

    Essential Duties and Responsibilities include the following. Other duties may be assigned.

    Manage online branding, communications, and campaigns through the company website, mobile, email and social media marketing, building the online community, attracting new customers, search engine optimization and search marketing
    Review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives
    Responsible for managing and overseeing all communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets
    Improve the design, usability, content, and conversion points of the company mobile, website and for the promotion and growth of the company's web properties
    Ensure effective and efficient completion of projects across site builds, online advertising, social media, maximizing online sales opportunities and search marketing
    Responsible for identifying and prioritizing digital marketing objectives and creating communication to marketing targets
    Develop and execute solid plans to increase page views, unique visitors, dwell time and site "difficulties" to encourage repeat usage
    Implement and monitor SEO and SEM strategy to drive traffic and conversion rates
    Manage onsite and webinar training programs to support the overall communication plan to the field
    Manage digital marketing campaigns end-to-end, including planning, targeting, set-up, testing execution, reporting and optimization
    Determine target audience, devise campaign, and launch digital campaigns to create buzz or generate leads for the business
    Champion continuous advancement of our digital features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders: development teams, designers, business teams and more
    Use analytics to re-define current processes and procedures
    Drive marketing best practice within the organization by staying current with best practices, strategies, and industry standards related to digital marketing and efforts
    Become and remain familiar with DHI specific products and services, licensing, disclosure, and any other Compliance requirements using internal resources
    Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
    Ability to travel overnight

    Supervisory Responsibilities

    Supervises 2 or more employees

    Qualifications

    Education and/or Experience

    Bachelor's degree from a four-year college or university
    Two to four years related experience and/or training
    3+ years of experience of digital marketing and content management
    Strong integrated marketing communications and management skills including agency management, research, analysis, and strategy

    Experience in lead generation through exceptional online marketing and advertising including but not limited to website marketing and management, push HTML email messaging, social media, video, mobile, viral, SEO and SEM.

    Must have quantitative and data analysis skills including site measurement metrics and direct/email database growth, as well as strong project management and organizational skills in both B2C and B2B experience
    Effective communication skills, with the ability to communicate effectively with all employees, including the executive committee
    Must be able to work within tight deadlines and budget(s)
    Strong project management skills, with experience coordinating cross-functional teams, delivering results, and meeting tight deadlines
    Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications
    Proficiency with MS Office and email

    Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear.

    Specific vision abilities required by this job include close vision and peripheral vision
    The noise level is generally moderate

    Preferred Qualifications

    Ability to communicate and build relationships via teams and other remote style communications


    Come join a winning team with a Fortune 500 company We are growing fast and are looking for enthusiastic attitudes and team players to join our success.


    We offer an excellent benefits package including:
    Medical, Vision and Dental
    401(K)
    Employee Stock Purchase Plan
    Flex Spending Accounts
    Life Insurance
    Vacation, Sick, Personal Time and Company Holidays

    Build YOUR future with D.R. Horton, America's Builder. #WeBuildPeople2

    Follow us on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings

    LinkedIn, Twitter, Facebook, Instagram
    #J-18808-Ljbffr
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