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Head of Content Marketing - Littleton, CO, United States - DISH Network
Description
Company SummaryDISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years.Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart NetworkTM.Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.
Department SummaryOur Retail Wireless team, serving our Boost Infinite, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking.
Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and ResponsibilitiesKey Responsibilities:
Content StrategyBuild a high-level content strategy to be implemented across all platforms: Web, Lifecycle, Organic Social, SEO, Influencer MarketingFormulate quarterly content strategies derived from the annual strategy, highlighting critical dates, target audience messaging, and product launchesContent ProductionUnderstand and navigate the nuances of producing high-quality content, ensuringoptimal utilization of resources, developing repeatable processes, and maximizing outputIdentify, audit, and engage with influencers to: (1) create content for all channels; (2) boost brand awareness; and (3) increase brand trust and loyaltyLifecycle Marketing (CRM)
Lead the development of the customer journey by defining communications withprospects and current consumers through:
SMS Promotional Emails NewsletterInsights, Learnings, Recommendations, and OptimizationsLead and manage weekly reporting process to educate all teams on which content is moving the needle and what content needs improvementCreate a monthly all-hands team regroup on content performancePresent high level insights and growth metrics to executive leadership when neededPlatform Management/Direction
Social Media:
Deepen Boost's presence and engagement across all relevant social media platforms; remain updated with latest trends, ensuring strategies are always ahead of what's next
SEO:
Facilitate and oversee in-depth keyword research to identify new opportunities and refine existing content strategies. Conduct regular competitive analyses to identify gaps, opportunities, and potential areas for improvement in the SEO strategy.
Conduct a detailed technical SEO audit of Boost's sites, and from there identify any issues that may affect search engine visibility and user experienceWeb:
Collaborate with the brand and dev teams to ensure Boost's site UX follows content guidelines and SEO best practicesSkills, Experience and RequirementsSkills and Qualifications:
Content Strategy:
Developing and executing a content strategy aligned with organizational goals, audience needs, and industry trendsLeadership: Ability to lead and manage a team of content creators, editors, and strategists, providing guidance, feedback, and supportCreativity: Generating innovative and engaging content ideas across various formats and platforms
Content Production:
Proficiency in content creation, including writing, editing, graphic design, video production, or multimedia contentSEO Knowledge: Understanding of search engine optimization (SEO) best practices to optimize content for visibility and ranking
Analytical Skills:
Analyzing content performance metrics and using data-driven insights to refine content strategy and improve results
Project Management:
Organizing and managing content projects, including timelines, resources, and budgets
Communication Skills:
Clear and effective communication skills, both written and verbal, to collaborate with team members, stakeholders, and external partnersAdaptability: Ability to adapt to changing priorities, industry trends, and audience preferences
Brand Awareness:
Maintaining consistency in brand voice, tone, and messaging across all content channels
Strategic Thinking:
Developing long-term content plans aligned with overall business objectives and audience needs
Content Distribution:
Understanding of content distribution channels and strategies to reach target audiences effectivelySalary RangesCompensation: $127,050.00/Year - $181,500.00/Year BenefitsWe offer versatile health perks, including flexible spending accounts, HSA, a 401(k)
Plan with company match, ESPP, career opportunities and a flexible time away plan; all benefits can be viewed here:
DISH Benefits.
The base pay range shown is a guideline.
Individual total compensation will vary based on factors such as qualifications, skill level and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.This will be posted for a minimum of 3 days or until the position is filled.
Job type:
FULL TIMECategories:
Wireless
