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Product Marketing Manager - Berkeley Heights, United States - Fiserv
Description
Calling all innovators – find your future at Fiserv.
We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world.
We connect financial institutions, corporations, merchants, and consumers to one another millions of times a day – quickly, reliably, and securely.
Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved.
If you want to make an impact on a global scale, come make a difference at Fiserv.Job Title
Product Marketing Manager - Restaurant
What does a successful Product Marketing Manager do at Clover?
The Product Marketing Manager is responsible for developing and executing marketing strategies to drive the success for a suite of products within Clover.
They work closely with cross-functional teams, including product development, sales, and marketing, to ensure the product's successful launch, promotion, and ongoing performance in the market.
What You Will DoMarket Research:
Conduct market research to understand customer needs, market trends, and competitive landscape. Use this information to inform product development and marketing strategies.
Product Positioning and Messaging:
Develop clear and compelling product positioning and messaging that resonates with the target audience and differentiates the product from competitors.
Go-to-Market (GTM)Execution:
Execute comprehensive GTM strategies that include product launch plans, pricing strategies, sales enablement materials, and marketing campaigns.
Content Creation:
Develop marketing collateral, including product brochures, datasheets, website content, and other materials that effectively communicate the Aproduct's value proposition.
Sales Enablement:
Work cross-functionally to provide sales teams with the necessary tools and resources to effectively sell the product, including training, sales presentations, and competitive analysis.
Campaign Management:
Plan and execute marketing campaigns across various channels, such as digital marketing, content marketing, social media, email marketing, and events.
Performance Measurement:
Monitor and analyze the performance of marketing campaigns and product adoption. Use data and feedback to optimize strategies and tactics.
Cross-Functional Collaboration:
Collaborate with product development teams to ensure alignment between product features and customer needs. Work closely with the sales team to understand their needs and provide support.
What You Will Need To Have
Bachelor's degree in marketing, business, or a related field
At least 5-7 years of Product Marketing experience, preferably in a similar industry or product category.
Has an understanding of SMB
Experience with positioning, value propositions, pricing and packaging, cross functional collaboration (sales, finance, etc.), and has deployed a full go to market
Strong analytical skills to interpret market data and make data-driven decisions.
Excellent written and verbal communication skills.
Proficiency in marketing tools and software.
Creative thinking and problem-solving abilities.
What Would Be Great To Have
Experience with product launch strategies.
Familiarity with digital marketing and online advertising platforms.
Understanding of product development processes.
This role is not eligible to be performed in Colorado, California, New York or Washington.
Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.
Apply using your legal name
Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).
What You Should Know About Us
Fiserv is a global fintech leader with 40,000-plus (and growing) associates proudly serving clients in more than 100 countries.
As a FORTUNE 500 company, one of Fast Company's Most Innovative Companies, and a top scorer on Bloomberg's Gender-Equality Index, we are committed to excellence and purposeful innovation.
Our Commitment To Diversity And InclusionFiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Warning About Fake Job Posts
Please be aware of fraudulent job postings that are not affiliated with Fiserv.
Fraudulent job postings may be used by cyber criminals to target your personally identifiable information and/or to steal money or financial information.
Any communications from a Fiserv representative will come from a legitimate business email address.We will not hire through text message, social media, or email alone, and any interviews will be conducted in person or through a secure video call.
We won't ask you for sensitive information nor will we ask you to pay anything during the hiring process. We also won't send you a check to cash on Fiserv's behalf.
If you see suspicious activity or believe that you have been the victim of a job posting scam, you should report it to your local FBI field office or to the FBI's Internet Crime Complaint Center.
