- Increasing share of wallet within our existing customer base by bringing new products and offerings to market
- Accelerating new business growth for EAM by expanding to new segments of the healthcare market, new industry verticals, and new geographic markets.
- Driving the launch and growth of our new EAM cloud platform.
- Develop and own messaging, positioning, and sales/partner/marketing enablement materials for Imprivata EAM (in collaboration with internal and external subject matter experts)
- Conduct competitive analysis to understand how competitors address customer challenges and refine differentiated messaging and content accordingly.
- Own the execution of product launches within the EAM portfolio, including developing training, content, and communications to create awareness and drive pipeline amongst customers and prospects
- Create and execute content plans to drive awareness and generate demand for Imprivata's product and services within the EAM portfolio. This includes developing sales presentations, eBooks, videos, "how to" guides, customer success stories, checklists, info briefs, blogs, press releases, infographics, and more.
- Collaborate with internal subject matter experts and international GTM teams to adapt messaging and content for prioritized industry verticals and global markets
- Develop compelling training materials-including live trainings, objection handling resources, cheat sheets, and certification courses-to enable sales, partners, and marketing teams to effectively communicate the value of Imprivata EAM in solving customer challenges.
- Act as the "voice of the customer" by conducting customer interviews and incorporating customer insights and feedback into messaging and collateral.
- Identify and develop responses to competitor news, regulatory changes, or other market activities relevant to customer access management challenges.
- Serve as the go-to resource for sales, marketing, and other customer-facing teams, providing expertise on how Imprivata EAM address customer challenges.
- Develop, monitor, and report key performance indicators (KPIs) - aligned to broader strategic marketing objectives - to measure product marketing efficacy
- Manage multiple responsibilities across various aspects of the EAM product portfolio
- Perform other duties as assigned and required.
- Bachelor's degree in business, marketing, information technology, computer science, or engineering required
- 7+ years of experience in Product Marketing or related function for technology driven solutions
- Experience with security and/or cloud solutions is desired
- Strong team player possessing excellent communication and presentation skills.
- Ability to define problems, collect data, establish facts and draw valid conclusions from verbal and written information
- Proficiency in Salesforce (or similar CRM), Highspot (or similar content management system), and MSFT Teams (or similar collaboration tools) required
- Ability to manage numerous simultaneous projects in a dynamic and fast-paced environment
- Must possess proven matrixed collaboration and time management skills
- Up to 25% travel required
-
Growth Marketing Manager
3 weeks ago
Cirkul, Inc. Watertown, United States**What is Cirkul?** · Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water. · The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, a ...
-
Marketing Manager
1 week ago
The Robo Hub Cambridge, United StatesMarketing Manager · Pay rate: $75k-$95k · Location: In-person at the Cambridge, MA office · Hours: 9am-5pm, somewhat flexible schedule, with some evenings and weekends. · Period: Year-round · The Experience: · Are you creative, organized, and extroverted? Would you get a thrill o ...
-
Market Development Manager
2 weeks ago
Thermo Fisher Scientific Waltham, United States**Market Development Manager **R *** · **A Day in the life** · We are looking for a result driven and innovative Global Market Development Manager to help build and implement marketing strategies and programs for a robust portfolio of single-use consumable solutions supporting a ...
-
Farmers Market Manager
3 weeks ago
Waltham Farmers' Market Waltham, United States**Job Title**:Market Manager for the Waltham Farmers' Market (WFM) · **Reports to**: WFM Board of Directors · **About Us**: · The Waltham Farmers' Market works together with local producers and small farms to provide access to healthy, fresh, affordable food for the Waltham commu ...
-
Market Development Manager
2 weeks ago
Thermo Fisher Scientific Waltham, United StatesAs part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide ou ...
-
Manager, Marketing Communications
1 week ago
Thermo Fisher Scientific Waltham, United States**Manager Marketing Communications** · **R *** · **This will be a site based role in Waltham, MA** · We are looking for a bold and upbeat Marketing Communications (MarCom) Manager. As a MarCom Manager at our company, you will support a cross functional team in the development and ...
-
Manager, Marketing Technology
1 week ago
HubSpot Cambridge, United States**POS-24188** · HubSpot's mission is to help millions of organizations grow better. Our marketing team plays a critical role in accomplishing this mission by attracting, engaging and delighting our customers at every step of their journey. · We believe that AI will play a critica ...
-
Regional Market Development Manager
3 weeks ago
Thermo Fisher Scientific Waltham, United StatesAs part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide ou ...
-
Regional Market Development Manager
3 weeks ago
Thermo Fisher Scientific Waltham, United StatesWhen you are part of the team at Thermo Fisher Scientific, you will do meaningful work, that makes a positive impact on a global scale Join more than 100,000 colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner, an ...
-
Email Marketing Manager
1 week ago
EF World Journeys Cambridge, United States**What you'll do**: · Within the Marketing team, you will own initiatives, end to end. This includes: · - Serving as key point of contact between engineering and marketing to help determine priorities and translate requirements between teams. · - Defining target audiences and dev ...
-
Marketing Manager
1 week ago
Ascensus Boston, United States**Section 1: Position Summary** · The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specifi ...
-
Marketing Manager
1 week ago
Axis Technology, LLC Boston, United StatesAxis Technology, LLC is a leading data privacy solutions firm based in Boston. We work with clients worldwide, architecting and integrating data privacy products that help our clients secure, automate, and optimize their data assets. For over 20 years, Axis has built a reputation ...
-
Marketing Manager
2 weeks ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
-
Marketing Manager
1 week ago
STellent IT Boston, United StatesRequirements: · Bachelor's degree in marketing, communication, direct mail, digital marketing or related fields · Unparalleled work-ethic, willingness to take on role enthusiastically and hit the ground running · 5-7 years of related job experience · Strong problem-solving skills ...
-
Marketing Manager
1 week ago
Vertex Group Boston, United StatesMust be Green Card Holder or US Citizen · Marketing Manager · Hybrid in Boston, MA—local only · 6+ Months · Video · - 5-7 years of related job experience · *In-depth knowledge of running B2B and B2C campaigns · - 6+ years as a market manager · A good understanding of how to: · - ...
-
Market Manager
2 weeks ago
Outworx Group Boston, United States**Market Manager Position Summary**: · The Market Manager is responsible for delivery of services including commercial landscape maintenance, commercial snow and ice management, and other services as required by our clients. They are accountable for operational execution, client ...
-
Marketing Manager
2 weeks ago
SimpliSafe Boston, United States**About SimpliSafe**: · We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego cul ...
-
Marketing Manager
1 week ago
Validation Institute Needham, United StatesDo you have the ability to drive awareness and new leads? Are you an innovator and pride yourself in creating new marketing programs, processes, and tracking them to drive toward the desired results? Then this role could be for you. The Healthcare Innovation Company (thINc)/Valid ...
-
Market Manager/Deputy Market Manager
3 days ago
Crimson Solutions Tremont, United StatesBRING REAL DIVERSITY TO YOUR CAREER · Fresh vegetables, delicious spices, exotic fruits - it's clear: food is our passion. Is it yours too? Then become part of the HIT team. We, the HIT Handelsgruppe, have been a solid presence in the German food retail industry for a whole centu ...
-
Marketing Operations Manager
2 weeks ago
Snowplow Analytics Boston, United States**Marketing Operations Manager** · Boston - Hybrid ideally · **About Snowplow** · As the leader in Data Creation, Snowplow empowers more than 10,000 organisations, including Strava, Burberry, Condé Nast and Flickr to create first-party customer behavioral data to unlock transform ...
Senior Product Marketing Manager - Watertown, United States - Imprivata
Description
Come join a winning team Here at Imprivata, you'll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events.
While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun.
We are seeking a Senior Product Marketing Manager to join our team for this hybrid opportunity out of our Waltham, MA office.
Job Summary
Imprivata is seeking a highly motivated and experienced Senior Product Marketing Manager to lead the development and execution of our go to market (GTM) strategy for Imprivata Enterprise Access Management (EAM), healthcare's leading single sign-on and access management solution. The Senior Product Marketing Manager will help lead the next phase of growth for EAM, including:
Duties and Responsibilities
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
#LI-Hybrid #LI-SF1