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    Manager, Content and Social Media - Salt Lake City, United States - Western Governors University

    Western Governors University
    Western Governors University Salt Lake City, United States

    1 month ago

    Default job background
    Full time
    Description

    Manager, Content and Social Media

    locations
    Salt Lake City Office
    time type
    Full time

    job requisition id
    JR-017640
    The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

    At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

    Pay Range: $70, $115,900.00

    If you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider WGU as the next step in your career.

    Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

    The Manager, Content and Social Media is responsible for driving the university's social media efforts, including developing and implementing plans and strategies and integrating the social media initiatives of all departments. This role will be responsible for developing and writing various materials for use in the university's public relations, marketing, and website initiatives. This role will write articles, blog posts, press releases, newsletters, video scripts, and copy for brochures and the website. The Manager will also take an active role in developing strategies for public relations outreach efforts. They will provide writing support to support university thought leadership via social channels and initiatives. This role will take a leading role in generating messages and ideas for social media, articles, and other PR content.

    Essential Functions and Responsibilities:

    Lead and manage social media planning, strategy, integration, and implementation for the university.
    Create and maintain the university's social media plan.
    Collaborate with other departments to integrate social media efforts.
    Develop content for social media, including articles, posts, and video.
    Develop ideas and strategies for PR and marketing stories and content.
    Brainstorm and develop PR and social media plans.
    Support PR and Marketing by providing editing and proofreading support.
    Write all types of public relations and marketing materials.
    Write articles, web content, blog posts, newsletter articles, brochure copy, email blasts, and other PR and marketing materials.
    Write materials for social media, respond to online comment pages and blogs.
    Support PR and Marketing by providing editing and proofreading support.
    Create and maintain a master file of completed materials with proofreading and approval signoffs.
    Support other departments with editing and proofreading.
    Performs other related duties as assigned.
    #AA

    #LI-BC1

    Knowledge, Skill and Abilities:

    Ability to generate ideas and plans for PR content and social media and execute them Effectiveness of social media plans and initiatives Ability to write for a variety of audiences:
    Outstanding writing ability
    Attention to detail with a high degree of accuracy.
    Demonstrated knowledge and understanding of the university, our messages, and our PR and marketing goals.
    Strong organizational skills
    Ability to lead and manage teams.
    Ability to work with social media and online tools.
    Basic management knowledge to lead such as work scheduling, prioritizing, coaching, and process execution.
    Expertise in Microsoft Office
    Job Qualifications:

    Minimum Qualifications:

    Bachelor's degree in English, Journalism, Communication, or related field.
    5 or more years of related experience with previous experience as a people leader.
    Ability to write for different audiences.
    Previous experience utilizing social media tools.
    Preferred Qualifications:

    Previous experience with at least 2M budgetary oversight experience
    Broad knowledge of project management.
    Previous experience utilizing organizational and planning skills.
    Physical Requirements:

    Prolonged periods sitting at a desk and working on a computer.
    Must be able to lift up to 15 pounds at times.

    As an equal opportunity employer, WGU recognizes that our strength lies in our people. We are committed to diversity.

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