Jobs
>
Houston

    Associate Brand Manager, Digital - Houston, United States - INCPG

    INCPG
    INCPG Houston, United States

    1 week ago

    INCPG background
    Description
    ASSOCIATE BRAND MANAGER, Digital & Shopper

    The Associate Brand Manager (ABM) is a key participant in the management of national brand portfolio.


    The Associate Brand Manager's primary responsibility is assisting the Brand Manager in defining business strategies and creating and executing marketing plans to meet short and long-term sales, share and profit goals.


    As a portfolio manager, the ABM helps to define, protect and deliver upon the brand's positioning and equity to achieve financial well-being for their brands.


    This position requires the ability to work independently to provide analysis of sales and industry trends and requires the ability to lead cross functional teams with members from Sales, Customer Marketing, Operations, R&D and Finance in identifying and innovating solutions to commercialization projects, business issues and opportunities.

    MAJOR DUTIES/RESPONSIBILITIES/


    SKILLS :
    Marketing Program Development and Execution (30%)

    – Become an expert on the Product consumer including:

    demographics, purchase behavior, market segmentation.

    Key responsibility of digital marketing against SEO, SEM, Social Media, PR/Influencer programs, and content development working with agency partners.

    Shopper Marketing,

    E-commerce Execution (20%)

    – Collaborate with Shopper Marketing director, agency partners to ensure brand strategies and plans are clearly executed.

    Lead the content development on E-commerce and drive flawless execution.

    Marketing Commercialization (20%)

    • Support commercialization projects by managing development of the new item or packaging NPD, from coordination of item set up, item spec definition, new packaging design, forecast, financials and timelines; seamless coordination with Packaging Engineering, Special Markets, Operations (production planning and supply chain), Sales, Legal and external suppliers, to act as the voice of Marketing during the development process.
    Marketing Budget Planning and Forecasting (20%)

    –Track actuals, forecast spend and follow through the complete brand budgeting proces.

    Manage new product forecasting and work collaboratively with cross functional members to complete process.

    Business Analysis (10%) –

    Create reports and provide analyses of sales trends by brand, SKU and customer.


    Proactively mine data to anticipate problems, identify opportunities and to understand competitive activity and its impact on the brands, to include velocity analysis, pricing and distribution.

    Create situational assessments and go forward recommendations for the brands as a key input into annual planning process.
    Good understanding of principles and best practice around SEO, website development, SEM, social media communication.
    Strong Project Management Skills.
    Passion for brands, marketing, operations and business development.
    Strong analytical skills to mine data and create analyses.
    Strong interpersonal and communication skills to work cross-functionally.
    General understanding of consumer research methodologies.
    General financial acumen to understand P&L statements and ROI analysis.
    Proficient use Microsoft Excel and Powerpoint.
    Ability to use IRI (or other syndicated data source).
    Preferred understanding of US retail food trade classes through cross-functional relationships.
    Accountable, results-oriented, trustworthy, persuasive, team player, proactive and innovative.


    Education:
    Bachelor's degree in Marketing with MBA (preferred) or other Bachelor's degree with MBA with 2-3 years of marketing-related experience.


    Types of Background Desired:
    Digital strategy
    Nielsen/IRI data mining
    Supply chain understanding
    #J-18808-Ljbffr
  • WM

    Manager, Digital

    4 days ago

    WM Houston, United States

    As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status. · WM, a Fortune 250 company, is the le ...

  • CenterPoint Energy

    Digital Procurement Manager

    1 week ago

    CenterPoint Energy Houston, United States

    **Date**:May 6, 2024 · **Location**: Houston, TX, US, 77002 · **Company**:CenterPoint Energy · **CenterPoint Energy and its predecessor companies have been in business for more than 150 years.** · **Our Vision**: Our vision is to become the most admired utility in the United Stat ...

  • GEMS - BP AMERICAS

    Head of Digital and Data Management Officer

    1 week ago

    GEMS - BP AMERICAS Houston, United States

    Requisition ID: Location: Houston, US, 77056**What You Can Expect** · As the Head of Digital & Data Management Officer (HDDO) in Houston, Texas for ENGIE's Global Energy Management and Sales (GEMS), you will be responsible for developing and executing a digital & data strategy ac ...

  • Academy Sports

    Product Manager Digital

    1 week ago

    Academy Sports Katy, United States

    Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth. · **Education**: · - Bachelor's degree in business management, computer science, information systems or another closely related field or equivalent years of ...

  • Houston Methodist

    Digital Campaign Manager

    1 week ago

    Houston Methodist Houston, United States

    Overview · At Houston Methodist, the Digital Campaign Manager, Social Media & Display Advertising position is responsible for the strategy, planning, technical implementation and performance monitoring of social media and display ad campaigns. Using a data-driven approach, the D ...

  • Matlen Silver

    Digital Project Manager

    1 week ago

    Matlen Silver Houston, United States

    Job Title: Sr. Digital Project Manager · Duration: 6+ Months W2 Contract · Location: Houston TX ideal but open to Remote · Required Pay Scale: $70- 75/hr on W2 · ***Due to client requirements this role is only open to USC or GC candidates*** · Job Summary: · Managing one large pr ...

  • Hearst Communications, Inc.

    Digital Campaign Manager

    2 weeks ago

    Hearst Communications, Inc. Houston, United States

    Job Description · Responsibilities: Provide quality assurance for digital campaigns including validating rates, targeting, placements, creative, etc on all orders into ad serving platforms (Google Ad Manager/Ads Manager/DSPs/etc...) · Ensure proper functionality of Rich Media and ...

  • Hexagroup

    Digital Marketing Manager

    2 days ago

    Hexagroup Houston, United States

    Company Description · HexaGroup is a B2B digital marketing agency for businesses serious about optimizing their growth. We are seeking a Digital Marketing Manager to play a crucial role in our dynamic and client-focused team. We are committed to achieving outstanding results for ...

  • Foxcareers

    Digital Sales Manager

    1 week ago

    Foxcareers Houston, United States

    **Digital Sales Manager** · **Job Number:** R · **Brand:** Fox TV Stations · **Job Type:** Sales, Digital · **Location Type:** Hybrid · **Location:** Houston, Texas · **Job Posting Date:** March 1, 2022 · ****OVERVIEW OF THE COMPANY**** · Fox TV StationsFox Television Sta ...

  • Aquent

    Digital Asset Manager

    1 week ago

    Aquent Houston, United States

    Overview · Placement Type: · Temporary · Salary (USD): · $35 - 45/hr DOE · Start Date: · A global energy company is looking for a Digital Asset Manager to support its internal communications organization located in Spring, TX. · The Digital Asset Manager (DAM) will assist the ...

  • Houston Methodist

    Digital Campaign Manager

    1 week ago

    Houston Methodist Houston, United States

    At Houston Methodist, the Digital Campaign Manager, Social Media & Display Advertising position is responsible for the strategy, planning, technical implementation and performance monitoring of social media and display ad campaigns. Using a data-driven approach, the Digital Campa ...

  • AMSYS Innovative Solutions, LLC

    Digital Marketing Manager

    2 weeks ago

    AMSYS Innovative Solutions, LLC Houston, United States

    We are seeking a Digital Marketing Manager to join our dynamic marketing team. The Digital Marketing Manager will be crucial in implementing digital marketing strategies to enhance our online presence, drive lead generation, and support our overall marketing objectives within the ...

  • Optidge

    Digital Account Manager

    1 week ago

    Optidge Houston, United States

    SUMMARY · We are looking for an Account Manager to join our high-achieving team. Our desired candidate is an experienced digital marketer with client service experience who loves communicating with clients, enjoys new challenges, and being a part of a team. · Within our growing ...

  • Matlen Silver

    Digital Project Manager

    2 days ago

    Matlen Silver Houston, United States

    Job Title: Sr. Digital Project Manager · Duration: 6+ Months W2 Contract · Location: Houston TX ideal but open to Remote · Required Pay Scale: $70- 75/hr on W2 · ***Due to client requirements this role is only open to USC or GC candidates*** · Job Summary: · Managing one large ...

  • Hexagroup

    Digital Marketing Manager

    1 week ago

    Hexagroup Houston, United States

    Company DescriptionHexaGroup is a B2B digital marketing agency for businesses serious about optimizing their growth. We are seeking a Digital Marketing Manager to play a crucial role in our dynamic and client-focused team. We are committed to achieving outstanding results for our ...

  • Hirewell

    Digital Marketing Manager

    2 days ago

    Hirewell Houston, United States

    Houston, TX · Direct Hire · Salary Range : $75,000 - $120,000 · Digital Marketing Specialist · Job Description · Determine appropriate audiences for advertising goals · Research ideal audience interests and locations to maximize advertising reach · Develop copy, images, a ...

  • AMSYS Innovative Solutions

    Digital Marketing Manager

    5 days ago

    AMSYS Innovative Solutions Houston, United States

    We are seeking a Digital Marketing Manager to join our dynamic marketing team. The Digital Marketing Manager will be crucial in implementing digital marketing strategies to enhance our online presence, drive lead generation, and support our overall marketing objectives within the ...

  • Longwood University

    Digital Account Manager

    1 week ago

    Longwood University Houston, United States

    You are viewing a preview of this job. Log in · or register · to view more details about this job. · CGI Digital is committed to a diverse and inclusive work culture. Caring for all of our teammates regardless of background, is in our mission statement and more importantly, in ...

  • Compass Group USA

    digital marketing manager

    1 week ago

    Compass Group USA Houston, United States

    Position Title:DIGITAL MARKETING MANAGER (ONSITE) - HOUSTON, TXPay Grade:15Reports To: Vice President, OperationsSalary:$85,000/yr. As the leader in business and industry dining, Eurest is the company to join if you want a rewarding career packed with limitless opportunities. We ...

  • Hirewell

    Digital Marketing Manager

    1 week ago

    Hirewell Houston, United States

    Houston, TXDirect HireSalary Range : $75,000 - $120,000Digital Marketing Specialist Job Description Determine appropriate audiences for advertising goals Research ideal audience interests and locations to maximize advertising reach Develop copy, images, and advertisement layouts ...