Digital Campaign Manager - Houston, United States - Hearst Communications, Inc.

Description

Job Description

Responsibilities:

• Provide quality assurance for digital campaigns including validating rates, targeting, placements, creative, etc on all orders into ad serving platforms (Google Ad Manager/Ads Manager/DSPs/etc...)
• Ensure proper functionality of Rich Media and 3rd Party creative by testing in ad server environments
• Ensure all ad orders adhere to creative, technical and legal specifications (i.e. IAB, GDRP, CCPA, etc...)
• Monitor delivery and optimize campaigns in-flight at all levels - across partners, placements, products and creative - to deliver optimal performance.
• Troubleshoot HTML or JavaScript code within ads and other ad serving issues
• Coordinate with corporate ad operations team to create/add new products, targeting, and additional ad serving capabilities in Ad Book/DFP
• Support ad sales while being mindful of the viewer experience and advertising guidelines
• Responsible for reporting ad performance metrics
• Work closely with campaign manager and digital planner to implement & execute online marketing plans
• Daily/weekly reporting of campaign pacing, campaigns pending creative and overall site performance indicators as assigned.
• Work alongside Sr. team members

The Digital Campaigner Manager should possess strong analytic, superior organizational, communication and multi-tasking skills. Qualified individual should be knowledgeable in Excel, PowerPoint, Word and Outlook. Time management and excellent prioritization skills a must; a resourceful self-starter with the ability to work independently and make decisions; outstanding verbal and written communication skills. Adapts easily to changing situations and demonstrates flexibility in managing priorities. Strong understanding of digital advertising operations is a must. Basic knowledge of ad tag construction is a plus. Knowledge of ad tag construction is a must.

Education/Experience Requirements:

• Bachelor's degree
• Previous digital media planning/buying experience
• Ad Operation and Digital trafficking experience
• Experience with Google Ad Manager a HUGE plus