Director of Marketing - Wheaton, United States - Per Sé Group

Per Sé Group Wheaton, United States

6 days ago

Description

Overview:

Passionate about marketing? Are you a Lead Generation expert looking to apply your skills in a dynamic two-sided marketplace (Clients and Candidates)? Ready to make an impact on a fast-growing company with tremendous career growth opportunities?

We are seeking an experienced and results-driven Director of Marketing with a strong emphasis on lead generation to spearhead our marketing efforts. This role is pivotal in driving growth by developing and executing lead generation strategies that align with our business objectives. The ideal candidate will have a proven track record of implementing successful lead generation campaigns and optimizing conversion funnels. They will also have a proven track record in developing and executing successful marketing campaigns, an eye for compelling creatives, a deep understanding of market research and analytics, and strong leadership skills.

Accountabilities:

Leadership, Management and Accountability (LMA)

Set a clear direction and create a path for the team to be successful
Manage and mentor marketing team members and other resources through clear expectations and communication.

Strategy and Planning

Market research to identify opportunities and trends in the industry
Develop and execute marketing strategy

Brand and Innovation

Develop and maintain brand identity, messaging and positioning.
Support company innovation initiatives

Customer Marketing & Lead Generation

Implement and continuously optimize lead generation engine for Business Development and Recruiting
Lead digital, traditional and content marketing efforts.

Projects & Campaigns

Project planning, execution and management
Project evaluation and reporting

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field
Proven track record (8+ years) of successful lead generation and demand generation in a B2B or B2C environment.
Expertise in lead generation tactics, including inbound marketing, content marketing, SEO, SEM, email marketing, and social media.
Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems.
Strong analytical mindset with the ability to derive insights from data to inform strategic decisions.
Excellent leadership, communication, and project management skills.

Benefits:

We offer a competitive salary and bonus package and an incredible suite of benefits, including unlimited (discretionary) paid time off, 1/2-day Friday summer hours, 401k, paid maternity and paternity leave, and more

Who are we?

Per Sé is a leading workforce solution company with 25+ years of experience in the energy and industrial markets. A few common characteristics our employees possess are a Growth Mindset, Inclusion, and a Passion to Grow our organization while having fun every day.

People are our purpose

We believe in the power of unique perspectives. In that spirit, we strive to foster an environment in which people of all backgrounds are embraced and inspired. Per Sé values inclusivity, transparency, equal opportunity and care to all applicants and employees regardless of gender/gender identity, race/ethnicity, sexual orientation, religion, age, national origin, genetic information, status as a protected veteran, and ability.

This is a hybrid in-office & work from home position.

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