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    Senior Analyst, Commerce Media - Chicago, United States - Digitas

    Digitas
    Digitas Chicago, United States

    1 week ago

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    Description
    Sr Analyst, Commerce Media


    Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people.

    We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation.

    A Leader in Gartner's Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world's leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices.

    For more information visit


    We're looking for an outstanding Sr Analyst —someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business.

    This is a opportunity for a digital media star, with Amazon-specific experience, to actively drive performance for one of the largest brands on the planet.

    In this role, you can make a real difference in our clients' business and our own.

    Sound like you? Read on.


    What you'll do:


    As a Sr Analyst , you'll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation.

    You'll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.

    You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.


    Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing either/both search and display campaigns across retailers and retail media networks.

    Campaigns will vary between hands-on self-serve as well as direct buys with retailers including, but not limited to: Amazon, Walmart, Instacart, Kroger, Target, Ahold, Costco, HyVee, Meijer, etc.


    Day to day your role includes:
    Contributing as a primary contact for day-to-day clients
    Executing, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of Managers
    Assisting in the development of program strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy) and overseeing the translation of these strategies into final media recommendations
    Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
    In-platform campaign setup and supporting the campaign QA process to ensure accurate campaign implementation, pacing, performance, troubleshooting and optimization
    Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
    Ensuring that media deliverables meet and align with client goals and objectives
    Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
    Providing creative solutions to client challenges
    Direct oversight of Analysts and supporting their growth and professional development
    Understanding big picture implications and how insights can be applied in other programs and environments
    Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
    Developing and maintaining quality control procedures for campaign implementations
    Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
    Adopting established account management standards and program management best practices
    Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
    Active knowledge sharing with capability and broader agency
    Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
    Be strategic partner to any off-shore resources – ensure closely aligned on all tasks and partner to share analyst responsibilities
    Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
    Outside of day-to-day
    Keep up to date on industry trends and send highlights to greater team when applicable
    Handle ad-hoc reporting requests as they come through

    Qualifications

    We're looking for a rising media leader, which typically includes:2 to 4 years of digital media experience, 1+ years of SEM/e-Commerce/Shopper Marketing experience
    Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search and display experience preferred)
    Keen attention to detail and an analytical approach to achieving objectives
    An understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
    Solid quantitative and research skills, and proven data interpretation capability
    Fluency with Microsoft Office (Word, PowerPoint, Excel)
    Excellent client presence and ability to lead discussions with internal and external leadership
    Strong ability to understand client objectives and how they translate into search and media strategies
    Excellent communication and writing skills—you're poised, precise, and above all, kind when relating to others
    Willingness to travel as needed – you're open to new places, new faces and new ideas
    Got what it takes? We'd love to hear from you.

    Digitas is an equal opportunity employer.

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