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Glenn Dale

    Senior Director, Digital Strategy - Glenn Dale, United States - Moore DM Group

    Moore DM Group
    Moore DM Group Glenn Dale, United States

    2 weeks ago

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    Description
    About Us

    Moore Digital and Media, a division of Moore, is a full-service digital agency providing fundraising expertise to non-profits.

    Our team of experienced media buyers, strategists, creative personnel, and operations specialists work together to support our non-profit partners in fulfilling their missions.

    Our team is motivated by the successes that we realize on behalf of our clients.

    Moore Media and Digital is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors ). More about Moore Digital can be found at


    The Senior Director of Digital Strategy provides leadership oversight of digital strategy for our nonprofit clients, including those we serve on behalf of partner agencies at Moore.

    This role may require leading and developing a team within Moore Digital, including digital strategists and specialists who support specific clients and client groups.

    The Senior Director of Digital Strategy provides strategy guidance for assigned clients and supports the VP Digital Strategy in new business development and thought leadership efforts.


    Please note:
    this is a temporary position with an anticipated end of 12/31/2024.


    Duties/Responsibilities:
    Client Management
    Oversees weekly client touch-base meetings for updates on all digital deliverables.
    Oversees weekly internal WIP attendance and reporting for assigned client(s).
    Develops creative briefs, as needed.
    Contributes to the new business proposal process, as needed, through attending preparation meetings and contributing content on digital strategy.
    Creates annual budget and projection for assigned teams and business.

    May lead a strategy development, including content and placement, in conjunction with the media team for programmatic display, paid search and paid social.

    Leads strategy development, including content and cadence, for email fundraising programs.
    Performs research and continuous monitoring of the digital landscape in order to present new growth opportunities to clients.

    Coordinates with leadership on managing of projects through the department, in order to provide timely responses to clients and client teams.

    Contributes to marketing strategies to grow digital marketing and other aspects of digital marketing throughout the enterprise.

    Works closely with Vice President of Digital Strategy and business development leadership to generate new business growth across the enterprise.

    Stays abreast of key industry and market trends and recommends product, service, and technology innovations to ensure success for clients and ongoing growth and leadership.

    May be asked to assist with or respond to RFPs as needed to help secure new business.

    Team Management
    Builds, coaches, and mentors a group of digital strategists and specialists.
    Holds weekly touch base meetings with each member their Digital Strategy Team comprised of Strategists, and Specialists. Meetings include client needs discussions and updates, internal team issues, planning for current and future campaigns.

    Meets weekly with Vice President of Digital Strategy to provide updates on all team members, review new business and discuss team growth opportunities.


    Required Skills/Abilities:
    Proven experience in digital marketing; marketing for the nonprofit sector also highly preferred.
    Experience managing digital strategy functions and teams.
    Solid understanding of the digital marketing and nonprofit sectors.
    Ability to oversee digital strategy and provide digital consulting for nonprofit clients and client groups.
    Exceptional communication skills encompassing written, verbal and presentation capabilities.
    Must read and write English clearly and concisely.
    Proficient in MS Word, Excel, PowerPoint, and Outlook.
    Comfortable with a fast-paced agency environment and a variety of client service tasks.
    Able to handle multiple concurrent projects while working independently and collaborating with teams.
    Other key competencies include adaptability, initiative and innovation, sound judgement, and strong interpersonal & communication skills.


    Education and Experience:
    7+ years of experience with digital agency or digital marketing group required.
    Bachelor's Degree required.


    Our Benefits:


    To help you stay energized, engaged, and inspired, we offer a wide range of benefits including healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.


    Each full-time position at Moore is eligible for our comprehensive benefits package, which includes health/prescription/dental/vision insurance, life insurance, accidental death & dismemberment insurance, a Health Savings Account plan, and Flexible Spending Account plans for health care and dependent care.

    Voluntary benefit plans are also available for disability, accident, hospital, and critical care. We offer paid holidays, paid personal leave, and paid family leave. Employees have the option to participate in a company-sponsored 401(k) plan with employer matching contributions. Several benefit plans have eligibility waiting periods.

    Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status.

    Moore is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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