Marketing & Digital Media Coordinator - Lanham, United States - Renoxx Caregivers, Inc

Renoxx Caregivers, Inc

Verified Company

Lanham, United States

4 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Overview
Marketing & Digital Media Coordinator Reporting to the Renoxx Group Biz Mgt.

Consultant, the Digital Media Coordinator is responsible for creating and distributing content on digital channels, such as social media and websites, to support the mission and activities of Renoxx Caregivers and all sister companies.

Roles & Responsibilities

Develop content for social media to promote all business goals and programs
Post to social media channels, including Facebook/Instagram, Twitter, TikTok, Pinterest LinkedIn etc. and their associated communities as agreed with Management
Distribute digital publications on social media and all related websites, including writing
Provide digital communications support for all Renoxx and sister companies
Analyze metrics to evaluate the success of digital campaigns and content and advise Management accordingly
Identify communication tools for increasing the engagement of members, partners, and key audiences
Measure the effectiveness of executed programs and reporting on program performance
Develop and execute of all aspects of a gotomarket strategy, including industry leading creative and media strategies to support Renoxx marketing programs
Design marketing programs and campaigns for identified target audience/markets and manage tactical implementation and execution
Leverage product/service positioning to develop marketing strategies and messaging that articulate the value propositions and differentiate our products from competitors and alternative solutions
Drive advertising planning and media buying strategy across all paid channels including social media (paid/organic), display advertising, outofhome, etc.
Manage and execute on paid social media advertising and Google advertising strategies
Measure campaign performance to report on the effectiveness of global and product marketing programs with a focus on continuous improvement yearover year
Build highly functional relationships with crossfunctional teams and agency partners to ensure clear communications and effective project delivery

Required Skills & Abilities

Experience producing content for social media, including brand management on multiple channels and analytics/insights
Excellent oral and written communication skills, including strong grammar and editing abilities
Ability to adhere to deadlines and develop strategic plans and calendars to accomplish desired objectives
Passion for digital communications and willingness to stay abreast of the latest advancements and best practices in the field
Proactive, selfstarter able to work independently but also coordinate efforts with a team

Responsibilities:

Understanding of the technical aspects of website design and management, such as HTML, SEO, and 508 Compliance
Experience and familiarity with social media management software such as Hootsuite etc.
Experience and familiarity with graphic editing software such as Adobe Photoshop in order to create digital content for use on social media and the web
Marketing and/or communications experience, such as public relations, print production, and advertising

Required Qualifications

5+ years related experience in digital marketing with a focus on paid advertising
3+ years' experience creating and executing successful direct marketing campaigns
Spanish and/or Portuguese language skills preferred
Strong written and verbal communication skills with experience working with crossfunctional teams as well as onground agencies for whom English may not be the first language
Strong analytical mindset and problemsolving skills; resourceful with high attention to detail
Proficiency in the use of Microsoft Office products (Project, Excel, Word)
Bachelor's Degree or equivalent work experience in marketing or businessrelated field

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift 15 pounds at times.
Must be able to access and navigate all areas of the Renoxx and sister companies facilities

Job Types:
Full-time, Contract

Pay:
$50, $55,000.00 per year

Benefits: