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    Director of Marketing - Los Angeles, United States - DCM Staffing

    DCM Staffing
    DCM Staffing Los Angeles, United States

    3 weeks ago

    Default job background
    Description
    Job Description

    Be a leader on a new brand within an existing well known consumer brand

    focusing on developing strategy across D2C and retail.


    You'll need a track record of running successful ecommerce businesses and driving YOY growth, developing strategies across brands, categories, and product lines, and launching new products.

    Reporting to the CEO, you will need excellent communications skills along with the ability to be data driven and drive this new initiative for the company.


    What You'll Be Doing:


    You will develop strategic marketing plans for the new brand to support sales and revenue objectives, drive ecommerce revenue, acquisition, and achieve profitability goals.

    These strategic plans will need to translate across D2C, retail, and social channels.

    Continually look for line expansion and future growth opportunities.


    You'll develop and recommend product positioning, packaging, and pricing strategies, monitor category performance, identify ways to grow, improve, and fill gaps for brand.

    Developing and managing marketing team and operating budget will also fall under you.

    Strong communication is key to be able to pursued key stakeholders of ideas and strategies for business.


    What You'll Need for Success:
    At least 7 years of experience developing a brand through alternative marketing channels including social and channel marketing.

    You should have an expert level knowledge of d2c ecommerce and how to drive sales and create an exemplary user experience.

    You'll need prior experience developing and implementing marketing strategic in new and competitive markets
    MBA or equivalent experience/training is required.
    Ability to commute to Van Nuys 3 days per week.

    The base salary range for this role is

    $200, 000

    to

    $215, 000 . This base salary range represents the low and high end of the base salary range for this position. Actual base salary offered will vary based on various factors including but not limited to location, level, job-related knowledge, skills, experience, and performance.

    Holly Liberto
    President of Marketing Recruitment

    Executive recruiting since 2006, specializing in the placement of marketing professionals nationwide in the areas of direct marketing


    Including:
    e-commerce, CRM, analytics, database marketing, website analytics, integrated marketing, loyalty marketing, product/brand marketing and much more....

    Holly is a results-driven professional with 10+ years of marketing experience – from market research to circulation/catalog and project management experience.

    Holly has transitioned her experience in the marketing field to recruiting.

    Holly's recent successes have been in placing candidates from the level of vice president to manager level in all fields of marketing.


    She works in various industries such as:
    big box retail, e-tailers, financial services, CPG/pharmaceutical companiesand advertising agencies. Holly holds a B.A. in arts & sciences from Syracuse University.
    Mom of two beautiful daughters and yoga enthusiast.

    "Yoga has been part of my life for four years and my practice has helped me grow both spiritually and physically, both on and off the mat.

    Yoga inspires me to live each day more mindfully."
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