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    Product Marketing Manager, App Advertising - Philadelphia, PA, United States - Comcast Corporation

    Comcast Corporation
    Comcast Corporation Philadelphia, PA, United States

    3 weeks ago

    Default job background
    Description
    FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers.

    Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels.

    As a global company, we have offices in nine countries and can insert advertisements around the world.
    FreeWheel is seeking a customer-centric Product Marketing Manager to join a newly formed product marketing team.

    The Product Marketing Manager for Beeswax will focus on FreeWheel's solution for powering automated buying for programmatic media buyers and their platform partners​.

    In this position, you will specialize in deep understanding of the advertising industry technology, personas, and ecosystem to devise and execute Beeswax's go-to-market and launch strategies.

    product, revenue, services).

    You must understand advertising buying audiences and their needs and be able to turn market, consumer, product, and competitive inputs into insights.

    This opportunity offers the right candidate a chance to influence the positioning around key products in the FreeWheel portfolio and drive the future of the video advertising industry.

    5+ years of experience in product marketing or related roles and ad-tech experience, preferably on the buy -side , programmatic proficiency a must
    ~ Ability to conduct market and customer research to gather insights and assess market opportunities
    ~ Critical thinker with strong writing, communication, presentation development, and delivery skills
    ~ Can live and breathe the journey of the advertising industry as it transforms

    Develop understanding of the buying audience for the organization by conducting research and gather ing insights about target personas, buyer needs, and the purchasing decision process for Beeswax's products
    Drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around buyer and customer needs
    Collaborate in market segmentation and targeting exercises in order to define the market opportunities for the product portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
    Create and socialize product-level documents , including market requirements, positioning map, go-to-market plan, etc.
    Support reporting on the performance of Beeswax's portfolio through the lens of the client segments

    Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

    Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

    Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

    Respect and promote inclusion & diversity.
    Do what's right for each other, our customers, investors and our communities.

    It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


    We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

    Bachelor's Degree
    Relevant Work Experience

    The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

    We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.

    That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.

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