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    Senior Manager, Mobile App Advertising - Philadelphia, United States - MediaMonks

    MediaMonks
    MediaMonks Philadelphia, United States

    6 days ago

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    Description
    About the Role
    We are looking for a talented Senior Manager, Mobile App Advertising, someone passionate about paid app advertising, well-versed in mobile measurement, with a passion and interest in thought leadership who wants to join a fun digital agency who is a leader in performance and AI.

    The ideal candidate is confident in their ability to drive improvements in account performance, successfully build and lead client relationships, and train future app strategists. This role sits within the paid search department. It is a great opportunity for a person who has an entrepreneurial spirit and is looking to grow into a leadership role in a large organization as we grow this capability.

    If you are an in-platform expert managing Apple Search Ads, Google App Campaigns, and Meta app campaigns and have experience driving KPI improvements and developing cutting-edge strategies tailored to clients we want to hear from you

    Client & Revenue Oversight:
    • Serve as the paid app lead for 2-4 Media.Monks clients, for which you will guide overall app account strategy, execute campaign builds, and implement optimizations inclusive of pacing, bid and budget changes, creative swaps, audience targeting etc.
      • Have experience and comfort managing budgets over $3MM quarterly annually
      • Lead client calls for app tactics weekly with additional meetings for Quarterly Business Reviews and Planning
    • Make recommendations and optimizations for accounts utilizing MMP insights to improve performance toward clients' goals
    • Conduct app strategy audits and present findings to clients
    • Assist in new business opportunities by providing audits, industry insights, and opportunities with ownership from our growth and media channel leads.
    Thought Leadership:
    • Help manage agency vendor relationships with all of our dedicated core app networks and mobile measurement partners
    • Work with leadership to help guide agency POV and strategy for navigating iOS 14 and future privacy changes
    • Share app market research insights with the AS organization, utilizing app intelligence and agency partnerships
    • In partnership with our internal creative team, develop best practices for app creative
    • Opportunity to distribute thought leadership on app strategy through blog posts on the Media.Monks website and on our internal slack channels
    • Build client-facing in-app analytics dashboards with technical support from our Analytics team
    Qualifications:
    • At least 3 years of experience in acquisition marketing and/or paid performance media
    • Experience leading iOS and Android app strategy across Meta (Facebook), Google App, ASA (Apple Search Ads), and app network buys, as well as executing in-platform
    • Experience in a client-facing role
    • Comfortable working in an agile environment
    • Ability to handle multiple work streams in tandem
    • Proven track record of increasing in-app lifetime value for eCommerce and/or subscription clients, must have experience optimizing beyond just app acquisition (in-app events and user quality)
    • Knowledge of MMPs, SDKs (Firebase, AppsFlyer, Kochava, etc.)
    • POV on iOS 14 and upcoming Android privacy changes and how we can navigate tracking with these changes is preferred
    • Ability to guide tracking recommendations and in-app event taxonomy for clients
    • Experience working with app intelligence and conducting app market research is a plus
    • Experience in SA360 or Skai a plus
    • Previous SEM experience a plus
    • Managing app campaigns internationally a plus
    At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

    #LI-ZZ1

    #LI-REMOTE

    What We Offer
    Benefits
    • Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
    • Generous PTO and 15 company-wide holidays
    • 401k with company contribution
    • Paid parental leave
    • Work-life balance with an emphasis on personal well-being
    • Career growth in a disruptor space & entrepreneurial opportunities within the Media.Monks network
    • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
    • Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here )
    Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.

    Salary Range$81,000-$97,000 USD

    About Media.Monks

    Media.Monks is the purely digital, unitary operating brand of S4Capital plc that connects 7,600+ digital natives across one global team. We are united by a mission to shift industries forward and pave the path towards ambitious outcomes so our clients and our people can realize their full potential for growth. Joining Media.Monks means becoming part of a highly ambitious collective of some of the most gifted, focused, joyful talent from all over the world, with the goal to change the industry for good.

    Our unified model combines solutions in media, data, social, platforms, studio, experience, brand and technology services to help our clients continuously reinvent themselves throughout increasingly rapid cycles of disruption. Our efforts to shape culture, build innovative technologies and unlock the future of growth have earned recognition from numerous esteemed panels: we maintain a constant presence on Adweek's Fastest Growing lists , regular recognition at Cannes Lions, and continual inclusion in AdExchanger's Programmatic Power Players In addition, we've received the honor of being Adweek's first AI Agency of the year (2023), the title of Webby Production Company of the Year , a record number of FWAs, and have earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023. Together, these achievements solidify our experience in digital innovation, excellence in craft, and commitment to personal growth.

    We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents-and resonates with-the world around us.

    While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Media.Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website ( ) and will never ask for payment or bank account information during the recruitment process.
    Disclaimer:
    • Responsible for resourcing and implementing security controls for your teams processes and systems
    • Responsible that all your personnel apply information security in accordance with the established information security policy
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