Carl Denys

Personal and diverse Marketing and Sales Operations executive with expertise of global medical industry  in all aspects of marketing, commercialization, business development and sales operations. Highly strategic and influential decision maker who impacts the landscape of the industry over time. Promotes a value-based, customer-focused culture of accountability.

I thrive on the challenge of improving organizational efficiencies by analyzing processes and defining better ways to do things. I am known for successfully transforming high level executive mandates into innovative and results producing initiatives in a matrixed and challenging multicultural environment.

I am passionate about culture, have lived in several countries and traveled extensively. I am fluent in Dutch, French and English, and conversant in German.

LEADERSHIP STYLE:

I’m a high energy passionate leader who thrives on engaging with customers and team members. I am known for motivating, developing, and transforming high performing teams. I define and engage teams around global initiatives resulting in strong revenue growth and A+ customer satisfaction. I create an environment where employees feel respected and empowered to improve by thinking outside of the box and taking risks. I am a coach and a mentor who invests time to know and understand team members.

AREAS OF EXPERTISE:

• Global Strategic Planning & Execution
• High Performance, Cross Functional Team Leadership 
• Therapy & Business Development
• Pricing & Contract negotiations
• Go-to-Market (GTM) | Emerging Market Development
• Upstream & Downstream Marketing
• Product Life Cycle Management
• Process Improvement
• International Collaboration & Cultural Agility
• Global Strategies, Regionally Executed

Principal                                            Sep 2023 – Present

CD Global Consulting

Expertise in assessing and formulating strategic marketing plans, developing value propositions, designing effective Go-To-Market strategies, and contract negotiation. Renowned for leading global market expansions and driving growth, the approach includes listening intently to customer experience and patient outcomes, and flawlessly integrating feedback into current workflows, leading to sales performance enhancements and consistently elevated brand presence.

President / Vice President Life Science                       2021-2023

ChemImage Corporation, Pittsburgh, PA USA Privat owned Hyperspectral Imaging engineering and filter manufacture.

• Hired to succeed Founder/President after 29 years to lead the transformation to a life Science solution engineering firm
•  Member of the Board of Directors and diverse Advisory Boards
• Restructured the organization to attract new partners with a focus on business development & consulting sales 
• Contracted with diverse life science companies (pharma, disposable, and surgery), initiating multiple projects
• Advanced discussion on exclusive worldwide IP licensing; end Q1 increased the projected 2023 revenue with 50% 
• Projects in all stages with a clear pathway to commercialization: proof of concept, feasibility studies, clinical trials, de-risking technology
• Managed >75 persons, 4 direct reports in R&D, Sales & Marketing, Business Development, and Manufacturing

Vice President Global Marketing, Managing Director   2020 - 2021

EOS-Imaging S.A.; Paris, France; Minneapolis, MN USA Acquired by ATEC, CA USA- advanced imaging and image-based solutions for musculoskeletal pathologies and orthopedic surgical care

• Managing Director for image-based solutions division (AOS)-3D Modeling & Spine/Hip/Knee planning software - SaaS
• Lead Imaging Division up and downstream marketing, market development, and global communication teams
• Increased AOS sales > 20% YOY, achieved with new implementation strategy, despite COVID and lock-down
• Restructured the marketing department which improved global collaboration with all internal stakeholders
• Lead creation of policies and programs to streamline product pipeline, improve efficiencies and regional execution
• Rolled-out new branding and digital strategy with new websites in 3 languages, YOY 150% increase of followers

Vice President Global Marketing – Upstream         2018 -2019

Anteris Technologies (formerly Admedus, Inc.); Minneapolis, MN, USA - research, development, and commercialization of cutting-edge, next-generation medical technologies to address patient needs in surgical, pharmaceutical, and medical device platforms

• Designed and implemented effective marketing strategy by assessing in-market product portfolio, upstream product development, and market positioning; Strategic re-positioning of novel technologies to show continued innovation
• Implemented a new companywide, data-driven decision process for new products and applications
• Market research and business plan generated additional revenue in the short term, with new applications for left atrial appendage closure (Cardiac), dura repair (neurosurgery), and hernia repair (general surgery)

Vice President / Senior Vice President: Office of Customer, Global Marketing & Therapy Development           2011 – 2018

Imris, Deerfield Imaging, Inc.; Minnetonka, MN

• Led and created a new department following the transition from public to private company; leveraged customer relationships and understanding of market dynamics to successfully regain global customer trust
• Built solid pipeline of future deals on all continents; $45M - $55M potential
• Transformed company to market-driven organization by including customer input, margin 12%
• Designed and rolled out Consulting Services to advise and design of operating room; 1st year:  > $900K sales
• Analyzed global markets, developed strategy, and executed plans which expanded the usage of surgical theater 
• Led education initiative, transforming, and expanding training program; increased adaptation rate by 20%

MBA Executive Program
Carlson School of Management; University of Minnesota, Minneapolis, MN

BS, Electronic and Biomedical Engineering
Catholic Industrial College of West Flanders, Ostend, Belgium