- Aware of need for and requirements of budgeting and P&L for marketing plans, Understands the P&L process and associated reporting requirements, Aware of necessary input and cycle for brand budgeting, General understanding of major budget items in marketing plan.
- Experienced with specific methods and tools for assessing and analyzing information, Familiar with policies and practices for assessing application (project) opportunities, Can describe activities, tasks and deliverables of business assessment, Has participated in the preparation of risk assessment and benefits/opportunities analysis.
- Can describe principles and considerations for market and competitor analysis, Is familiar with locally relevant marketing plan and strategies, and their purpose and intent, Can identify marketing support tools and vehicles, Is familiar with company specific practices for developing a marketing plan, Can discuss alternative digital marketing approaches and associated tools and techniques.
- Understand key channels in market, Understanding of how retailers view various product categories, Basic knowledge of key metrics that retailers use to evaluate item performance.
- Understand the role of social branded content creation, creator content and UGC in planning to drive awareness and conversion
- Bachelor's Degree, MBA Preferred.
- 2+ years of marketing experience.
- Quantitative and analytical skills.
- Ability to manage time and resources efficiently.
- Demonstrated project management skills and a strategic outlook are required.
- Strong leadership and people management skills.
- Ability to build a business case to identify a path forward for growth.
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Brand Assistant - Cincinnati, United States - Kao USA, Inc.
Description
The Role:
The John Frieda Brand Assistant will be involved in P&L Management, Business Analysis, Mktg Planning & Execution, Trade Marketing, along with Direct Consumer Marketing. Individuals in this role will need to demonstrate at various levels, the knowledge & ability to plan & administer a budget; knowledge of activities, tasks, practices & deliverables for assessing & documenting business opps, benefits, risks, & success factors of potential projects; understanding brand implications of category and retailer dynamics; partnering with Trade and Sales functions to manage customer strategy and brand sell-in.
What you will do:
What you will need:
A reasonable pay range for this position is $65,000 - $80,000
How we work: Having been selected among the Worlds Most Ethical Companies for 17 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website ).
EOE, including disability/vets
LI-Hybrid