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    Data Analyst - San Francisco, United States - Russell Tobin

    Russell Tobin
    Russell Tobin San Francisco, United States

    5 days ago

    Russell Tobin background
    Description

    Position: Data Analyst

    Location: San Francisco, California (Hybrid)

    Contract: 1 Year (Extension Likely) W2

    Pay Rate: $60-$69/HR (DOE)

    Duties:

    In this role, you will help plan and implement marketing effectiveness measurement across the paid and organic/owned Social Media channels. (Meta, YouTube, TikTok, etc...) This role will work closely with cross-functional teams to

    • Track weekly performance (spend & KPIs) and build automated dashboards/tools to enable self-serve insights.
    • Set quarterly KPI targets, evaluate investment efficiency, and provide inputs on social channel optimizations.
    • Perform content & audience level analysis, build full-funnel content measurement framework to understand 'what contents are performing best to which audience segments?'
    • Design & Measure A/B tests (or Marketing Incrementality Test) to validate the hypothesis and findings to be used in modeling.
    • Working with Social Marketers, Data Engineering, and Data Science teams to develop new tools from 0 to 1.

    Skills:

    • 5+ years of marketing or business analytics experience with synthesizing large-scale data sets to generate insights and recommendations.
    • 5+ years of working experience using SQL, Excel, Tableau, and/or Power B. R & Python knowledge are preferred.
    • Understanding of the data science models used for measuring marketing incrementality, e.g. multi-touch attribution, marketing mix models, causal inference, time-series regression, match market test, etc....
    • Understanding of the full-funnel cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.
    • Flexibility in priority shifts and fast iterations/agile working environment.
    • Strong problem-solving skills, and ability to structure problems into an analytics plan.

    Pride Global offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.

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