- Manage day-to-day execution of list pull processes and assist with development of automated customer journeys, triggered emails, and day-to-day troubleshooting of marketing campaigns or journeys in Salesforce Marketing Cloud for marketing campaigns globally, including specialty campaigns.
- Collaborate with stakeholders to get sign-off on business requirements and validates marketing campaign process enhancements in test and production environments of Salesforce Marketing Cloud including audience selection, campaign planning, workflow development and database input quality.
- Liaise with Marketing, Database, Operations, and Analytics teams in validating brand specific data and business logic.
- Work with predictive modeling team members and vendors to ensure effective targeting, identifying opportunities for improvement and managing enhancement projects.
- Coordinate internal resources and third parties/vendors for the flawless execution of multiple projects to support campaign operations.
- Consolidate all marketing and customer data sources to develop 360 view of customer. Work with internal teams and external agencies to identify data sources and facilitate acquisition of data for marketing execution and reporting.
- Partner with Marketing Analytics teams with process improvement recommendations to improve efficiency and assist in management of overall resource allocation and project request queues to ensure proper analytics support to meet business needs.
- Support audience definition, creation, and strategy in collaboration with marketing stakeholders.
- Effectively work with internal stakeholders and external partners to create customer data extracts, deliver audiences, and assess effectiveness of campaigns.
- Support and maintain LiveRamp tool (audience activation and identity resolution platform).
- Document knowledge, share best practices and make recommendations for improvements in campaign processes.
- Cultivate strong relationships with internal and external partners, driving high quality, timely outputs that drive results.
- Proactively gain a level of technical expertise.
- Communicate complex findings in a structured and clear manner to a non-technical audience and operate in a fast-paced, dynamic team environment.
- Track projects and tickets in , JIRA and other ticketing systems.
- Ensure compliance with data & privacy policies (e.g., GDPR) for marketing initiatives.
- Lead calls with brand teams and present to executive-level audiences on marketing channel reporting.
- Perform other job-related duties as needed.
- Ability to think logically to solve problems including but not limited to campaign analysis, data operations, data management.
- Ability to effectively communicate with both business and technical teams.
- SQL & Tableau proficiency a plus.
- Knowledge of A/B testing, segmentation, and predictive modeling.
- Strong proficiency with MS Excel and PowerPoint
-
Campaign Analyst
2 weeks ago
Luxus Doral, United StatesJob Description · Job Description · Job Title: Marketing Campaign Analyst · Job Summary: · Are you a driven and detail-oriented Marketing Campaign Analyst? Join our team as we embark on a journey to elevate our marketing efforts to new heights. We are on the lookout for an exce ...
-
Sr Analyst Marketing Campaign Analyst
3 days ago
Luxus Doral, United StatesSr. Analyst Marketing Campaign Analyst · Position Summary · The Sr Marketing Campaign Analyst will focus on delivering powerful customer experiences across engagement touchpoints by leveraging data and tools to bring marketing to life. This position leads consumer data selection ...
-
Campaign Analyst Audience Strategy
1 week ago
Luxus Doral, United StatesJob Title: Marketing Campaign Analyst · Job Summary: · Are you a driven and detail-oriented Marketing Campaign Analyst? Join our team as we embark on a journey to elevate our marketing efforts to new heights. We are on the lookout for an exceptional candidate who possesses expert ...
-
Campaign Analyst
5 days ago
Luxus Miami, United StatesJob Description · Job DescriptionJob Title: Marketing Campaign Analyst · Job Summary: · Are you a driven and detail-oriented Marketing Campaign Analyst? Join our team as we embark on a journey to elevate our marketing efforts to new heights. We are on the lookout for an exception ...
-
Campaign Analyst
1 week ago
Norwegian Cruise Line Holdings Miami, United States Full timeResponsibilities · BASIC PURPOSE: Responsible for successfully supporting global marketing campaign operations including strategic audience selection and deployment for NCL, RSSC and OCI. The role is key to ensuring that marketing teams can effectively leverage data to drive dec ...
-
Sr. Analyst Marketing Campaign Analyst
3 days ago
Luxus Miami, United StatesJob Description · Job DescriptionSr. Analyst Marketing Campaign Analyst · Position Summary · The Sr Marketing Campaign Analyst will focus on delivering powerful customer experiences across engagement touchpoints by leveraging data and tools to bring marketing to life. This positi ...
-
Media Data Analyst
1 week ago
Norwegian Cruise Line Doral, United StatesJOB SUMMARY: · The Paid Media Analyst will be responsible for collecting, analyzing, and interpreting data to uncover optimization and test and learn ideas related to our Paid Media campaigns across all media channels. Insights developed by the Paid Media Analyst will play a cru ...
-
Email Marketing Analyst
1 week ago
American Recruiting & Consulting Group Doral, United StatesEmail Marketing Analyst · Miami, FL Hybrid 4 days in office/ Fridays remote) · Are you an Email Marketing guru? ARC Group is currently seeking an Email Marketing Analyst for our Fortune 500 client based in Miami, Florida. This role offers a hybrid work arrangement with four day ...
-
Email Marketing Analyst
1 day ago
American Recruiting & Consulting Group Doral, United StatesEmail Marketing Analyst · Miami, FL 33132 · (Hybrid 4 days in office/ Fridays remote) · Are you an Email Marketing guru? ARC Group is currently seeking an Email Marketing Analyst for our Fortune 500 client based in Miami, Florida. This role offers a hybrid work arrangement wit ...
-
Business Development Associate
1 week ago
Raines International Doral, United StatesResponsibilities · The Business Development Associate ("BDA") will serve as an integral member of the firm's Business Development department. The BDA will oversee outreach efforts designed to establish new client relationships and support current client expansions. · Specific res ...
-
Data Analyst
1 week ago
Vetcove Doral, United States[Full Time] Data Analyst at Vetcove (United States) | BEAMSTART Jobs · Data Analyst · Vetcove United States · Date Posted · 31 Oct, 2022 · Work Location · Miami, FL, United States · Salary Offered · Not Specified · Job Type · Full Time · Experience Required · No experience requ ...
-
Customer Marketing Associate
1 week ago
MAD Doral, United StatesSummary · The Customer Marketing Associate will support the processes and implementation, execution, analysis and measurement of Base Management strategies developed by the Marketing-Sr Mgr. This position will also be responsible for accessing all tools used by the area to perfo ...
-
Marketing Science Analyst
1 week ago
Analytic Partners Doral, United StatesAnalytic Partners Recognized as a Leader by · The Forrester Wave, Marketing Measurement & Optimization, Q3 2023 Report · "Analytic Partners dominates with data-driven marketing insights." · We are the Commercial Intelligence industry leader and the first to do it We help brands ...
-
Pipeline Development Analyst Senior
1 week ago
RSM Global Doral, United StatesWe are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture ...
-
Senior SEO Analyst
6 days ago
Digital Marketing Doral, United StatesJob Description · Job Description · About Us · is a Digital Marketing Firm sourced by many of the most successful and fastest growing companies in the world including Fortune 500 and Inc. Magazine's 500/5000 Fastest Growing Companies. · 's SEO services have propelled some of t ...
-
Contract Pricing Analyst
2 hours ago
Boeing Distribution Services Inc. Doral, United StatesAt Boeing, we innovate and collaborate to make the world a better place. From the seabed to outer space, you can contribute to work that matters with a company where diversity, equity and inclusion are shared values. Were committed to fostering an environment for every teammate t ...
-
Brand Marketing Manager
1 week ago
Costa Farms Doral, United StatesCompany Overview · Who is Costa Farms? We're one of the world's largest horticultural growers—but without an ego to match our acreage. Our headquarters are in Miami, Florida, where we were founded in 1961. Costa Farms started on just 30 acres, and over the last 60 years, we've gr ...
-
B2B Product Marketing Manager, Loyalty
5 days ago
MasterCard Doral, United StatesOur Purpose · We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financ ...
-
Darwin Claims Analyst
1 week ago
Abarca Health Doral, United StatesAbarca is igniting a revolution in healthcare. We built our company on the belief that with smarter technology we are redefining pharmacy benefits, but this is just the beginning... · The Darwin Claims Administration team provides high quality services to clients and beneficiarie ...
-
Medicare Part D Letters Analyst
3 days ago
Abarca Health Doral, United StatesAbarca is igniting a revolution in healthcare. We built our company on the belief that with smarter technology we are redefining pharmacy benefits, but this is just the beginning... · Providing high quality services to clients and beneficiaries is at the core of what we do every ...
Campaign Analyst - Doral, United States - Norwegian Cruise Line
Description
BASIC PURPOSE: Responsible for successfully supporting global marketing campaign operations including strategic audience selection and deployment for NCL, RSSC and OCI. The role is key to ensuring that marketing teams can effectively leverage data to drive decision making and optimize marketing execution and delivering insights and analysis into campaign and marketing performance.
POSITION RESPONSIBILITIES:
KNOWLEDGE AND EXPERIENCE:
EDUCATION: Bachelor's Degree in Business, Marketing, Economics, Engineering, Social Sciences, Finance, general business fields and/or a combination of relevant experience and education.
EXPERIENCE: Minimum 1 - 3 years' experience in marketing analytics or campaign management. Previous experience with Salesforce Marketing Cloud, Jira, and/or Confluence preferred. Experience with large-scale, complex datasets, and/or relational databases preferred. Experience with LiveRamp or other audience activation tools preferred.
KNOWLEDGE & SKILLS:
To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.
