Jobs
>
Miami

    Sr. Analyst Marketing Campaign Analyst - Miami, United States - Luxus

    Luxus
    Luxus Miami, United States

    3 weeks ago

    Default job background
    Description

    Job Description

    Job Description

    Sr. Analyst Marketing Campaign Analyst

    Position Summary

    The Sr Marketing Campaign Analyst will focus on delivering powerful customer experiences across engagement touchpoints by leveraging data and tools to bring marketing to life. This position leads consumer data selection for one-to-one marketing campaigns and manages the deployment of campaigns. The Business Intelligence & Segmentation team is part of the Marketing organization and plays a vital role in campaign activation.

    The Sr Marketing Campaign Analyst accomplishes this through partnerships internally within the company, external vendors, and software/data suppliers. The individual we seek for this opportunity is expected to be driven by excellence and passion for data and marketing technology. This role is responsible for using a mix of technologies and methodologies to execute highly-customized customer audiences for sophisticated one-to-one marketing campaigns. This role also acts as a consultant that interfaces technology and marketing to provide options and identify new opportunities that will improve marketing effectiveness. In addition, this role will develop, support, and automate performance reports/dashboards to help monitor performance, identify anomalies and evaluate business impact, and assist in developing models for campaign targeting.

    Essential Duties and Responsibilities

    • Perform campaign selection from various enterprise databases via Oracle and SQL Server leveraging SQL, SAS, PowerBI, and Tableau.
    • Create business requirements and business-friendly pseudocode on audience campaign selection and analytical products.
    • Provide recommendations, results, and guidance to interdisciplinary leadership teams based on a statistical analysis of customer information, communicating a clear understanding of the actionable insights.
    • Support leadership and senior analysts with CRM systems integration and deployment.
    • Assist in the definition, build, and audit of predictive models.
    • This job description in no way states or implies that these are the only duties performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

    Qualifications

    • Minimum of 2 years of programming in SQL
    • Minimum of 2 years of direct experience with marketing campaign audience selection processes and campaign deployment functions
    • A minimum of 2 years of SAS Enterprise Guide programming is preferred but not required.
    • Strong data and process UAT and quality assurance aptitude
    • Ability to translate technical concepts into non-technical concepts and vice versa
    • Experience in software delivery, preferably a mix of vendor packages and custom builds
    • Willingness to investigate, learn, and promote alternate agile delivery methods
    • Proven knowledge and understanding of matrix data environments
    • Hospitality/travel industry experience, or at a minimum consumer-facing industry
    • Proven understanding of campaign delivery technologies
    • Problem-solving, organizational, and time management skills
    • Systems thinking and great attention to detail.
    • Entrepreneurship mentality and willingness to be a leader in learning new spaces
    • Experience with large organizations and broad role responsibilities
    • Bachelor's or Master's degree in a quantitative field (i.e., Computer Science, Information Technology, Data Analytics/Science, or related is preferred)

    Knowledge and Skills

    • Strong Microsoft Excel and PowerPoint skills
    • Familiarization with SalesForce Marketing Cloud
    • Working knowledge of data analysis tools such as Microsoft Power BI and Tableau in relational databases
    • Experience with analytical manipulation and interpretation of large databases required
    • Experience synthesizing insights into presentations to leaders, as well as the ability to confidently communicate with senior leadership about the interpretation of the analyses
    • Analysts must work accurately and effectively to meet deadlines, prioritize tasks, and meet the business's goals.
    • Candidate must have demonstrated Project Management ability.
  • Norwegian Cruise Line Holdings

    Campaign Analyst

    2 weeks ago

    Norwegian Cruise Line Holdings Miami, United States Full time

    Responsibilities · BASIC PURPOSE: Responsible for successfully supporting global marketing campaign operations including strategic audience selection and deployment for NCL, RSSC and OCI. The role is key to ensuring that marketing teams can effectively leverage data to drive dec ...

  • Luxus

    Campaign Analyst

    3 weeks ago

    Luxus Miami, United States

    Job Description · Job DescriptionJob Title: Marketing Campaign Analyst · Job Summary: · Are you a driven and detail-oriented Marketing Campaign Analyst? Join our team as we embark on a journey to elevate our marketing efforts to new heights. We are on the lookout for an exception ...

  • Norwegian Cruise Line

    Campaign Analyst

    2 weeks ago

    Norwegian Cruise Line Doral, United States

    BASIC PURPOSE: · Responsible for successfully supporting global marketing campaign operations including strategic audience selection and deployment for NCL, RSSC and OCI. The role is key to ensuring that marketing teams can effectively leverage data to drive decision making and ...

  • Luxus

    Sr Analyst Marketing Campaign Analyst

    3 weeks ago

    Luxus Doral, United States

    Sr. Analyst Marketing Campaign Analyst · Position Summary · The Sr Marketing Campaign Analyst will focus on delivering powerful customer experiences across engagement touchpoints by leveraging data and tools to bring marketing to life. This position leads consumer data selection ...

  • 1000heads

    Senior Insights Manager, Social Media

    1 week ago

    1000heads Miami, Florida, United States Permanent

    We are looking for a talented Senior Insights Manager to join our Insights team. · The Insight team at 1000heads are a dynamic data-driven force, tasked with exploring what makes online consumers tick, understanding how brands are perceived by their communities and are responsib ...

  • ARC Group

    Email Marketing Analyst

    4 weeks ago

    ARC Group Miami, United States

    Job Description · Job DescriptionEmail Marketing Analyst · Miami, FL Hybrid 4 days in office/ Fridays remote) · Are you an Email Marketing guru? ARC Group is currently seeking an Email Marketing Analyst for our Fortune 500 client based in Miami, Florida. This role offers a hybr ...

  • ExtendMyTeam

    Field Sales Analyst

    4 days ago

    ExtendMyTeam Miami, United States

    Job Description · Job DescriptionWe are looking for a Field Sales Analyst to join our Sales team to uphold the company's mission and vision by optimizing both long-term and short-term objectives. The ideal candidate will be a dynamic team player who can maintain high-level custom ...

  • Groot Hospitality - Miami

    Content Director

    1 day ago

    Groot Hospitality - Miami Miami Beach, United States Full time

    · As the architect of our content and digital landscape, you'll be responsible for weaving a compelling brand narrative that positions our brands as the ultimate destinations across the digital sphere. · Content & Storytelling Authority: · Strategic Visionary: Develop and implem ...

  • 1000heads

    Senior Insights Manager, Social Media

    2 weeks ago

    1000heads Miami, United States

    Job Description · Job DescriptionWe are looking for a talented Senior Insights Manager to join our Insights team. · The Insight team at 1000heads are a dynamic data-driven force, tasked with exploring what makes online consumers tick, understanding how brands are perceived by th ...

  • PUBLICIS GROUPE

    CRM, Associate Director

    2 weeks ago

    PUBLICIS GROUPE Miami, United States

    Company Description · Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy o ...

  • Continental Services Group

    Quality Assurance Analyst

    2 weeks ago

    Continental Services Group Miami, United States

    Job Description · Job DescriptionSalary: $20-$22 Hour · Quality Assurance Analyst – Drive Quality and Impact in In-Vitro Diagnostics and Research · Company Overview: Are you passionate about making a difference in healthcare and research? Do you have a natural curiosity to analyz ...

  • Martin Recruiting Partners

    Restaurant Director of Marketing

    1 day ago

    Martin Recruiting Partners Miami, United States

    Job Description · Job DescriptionWe are adding a Director of Marketing to our restaurant operations team in Miami, Florida. Our Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for our growing organization. · We ...

  • Martin Recruiting Partners

    Restaurant Director of Marketing

    4 weeks ago

    Martin Recruiting Partners Miami, United States

    Job Description · Job DescriptionWe are adding a Director of Marketing to our restaurant operations team in Miami, Florida. Our Marketing Director will oversee, coordinate, and participate in the development of marketing strategies and products for our growing organization. · We ...

  • GlueIQ

    Marketing Analyst

    4 weeks ago

    GlueIQ Coral Gables, United States

    Department: Strategy · Direct Report: Chief Strategy Officer · Title: Marketing Analyst · Level: Manager · Our team is dedicated to helping our clients unlock growth by enabling change in areas like brand positioning, customer experience, and sales and marketing while unlocking t ...

  • The Gates South Beach

    Complex Revenue Manager

    1 week ago

    The Gates South Beach Miami Beach, United States

    Compensation Type: · Yearly · Highgate Hotels: · Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Fr ...

  • InsideHigherEd

    Microsoft O365 Product Owner

    2 weeks ago

    InsideHigherEd Coral Gables, United States OTHER

    Current Employees:If you are a current Staff, Faculty or Temporary employee at the University of Miami, please click here to log in to Workday to use the internal application process. To learn how to apply for a faculty or staff position using the Career worklet, please review th ...

  • Luxus

    Lead Web Analytics Developer

    3 weeks ago

    Luxus Miami, United States

    Job Description · Job DescriptionLead Web Analytics Developer (2681) · You Have: · Bachelor's degree · Travel Industry and ecommerce experience highly preferred · 2+ years of years of experience with web data and web analytics platforms, like Adobe Analytics or Google Analytics. ...

  • Latitude, Inc.

    Marketing Data Analyst

    3 weeks ago

    Latitude, Inc. Miami, United States

    Job Description · Job DescriptionSalary: $90, ,000/year · This position allows for 3 days per week remote / work from home. · We are seeking a Marketing Data Analyst that will work directly with a multi-channel team of strategy, communications, social, SEO, paid media and email ...

  • Alera Group

    Producer

    4 days ago

    Alera Group Miami, FL, United States Full time

    Alera Group is an independent, national insurance brokerage and financial services firm created through the merger of like-minded, high-performing, entrepreneurial firms across the United States. We provide the best of both worlds: national scope and world-class local service. · ...

  • Reputation Management Consultants

    Online Reputation Management Vice President

    2 weeks ago

    Reputation Management Consultants Miami, United States

    Job Description · Job DescriptionWho We Are: · Reputation Management Consultants (RMC) is a reputation management firm used by high-profile individuals, professionals, executives, politicians, leaders, celebrities, individuals, and companies of all sizes, including Fortune 1000 c ...