- Collaborate with departmental leadership to effectively project manage a portfolio of initiatives aligned with overarching business objectives and the International email calendar. Projects encompass a diverse range, including but not limited to, Go To Market strategies, Loyalty programs, Engagement campaigns, and ad hoc brand announcements tailored for International markets.
- Foster cross-functional partnerships with Go to Market and Loyalty teams, vendors, and local counterparts to ensure seamless project delivery.
- Engage closely with key stakeholders in international markets, as well as NA marketing and revenue management teams, to curate dynamic and personalized offers tailored to booked guests.
- Consolidate, communicate, and proactively manage all project-related issues and risks. Provide accurate and timely project status updates to participants and stakeholders.
- Liaise with agency partners to coordinate creative assets, copy requests, and language translations, ensuring adherence to deadlines.
- Collaborate with interdisciplinary teams to analyze program performance metrics, generating comprehensive reports on activities and key performance indicators (KPIs).
- Conduct audits and implement updates to lifecycle communications for international markets as required.
- Develop and execute CRM experiments aimed at enhancing engagement metrics such as opens, clicks, and bookings for Engagement emails.
- Address ad-hoc requests from the business pertaining to international guests in a timely manner.
- Partner with Integrated Marketing teams to ensure cohesive execution, alignment with the complete consumer journey, and consistent, optimized brand communications and experiences.
- Bachelor's degree in Marketing or a related field, or equivalent directly related experience.
- Three or more years of demonstrable experience in Email Marketing.
- Exceptional project management skills, coupled with a keen eye for detail, and excellent communication and interpersonal abilities.
- Proven track record of creating and managing timelines within project management software.
- Highly organized with the capacity to work autonomously, juggling multiple projects while meeting deadlines within a fast-paced environment.
- Previous experience cultivating cross-functional relationships within medium to large organizations.
- Proficiency in HTML/CSS is essential, with knowledge of responsive email design and front-end development being advantageous.
- Experience with Salesforce Marketing Cloud is highly desirable.
- Proficiency in editing and resizing images and content assets using Photoshop.
- Competency in MS Word, Project, Excel, and PowerPoint.
- Familiarity with JIRA is preferred.
- Ability to think strategically and contribute to overarching marketing objectives.
- Meticulous attention to detail, coupled with exceptional verbal communication and proofreading skills.
- In-depth understanding of various online marketing concepts, best practices, and procedures.
- Industry knowledge and passion for sectors such as hospitality/ hotels/ cruise/travel/destinations, eCommerce, and CRM are advantageous.
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Email Marketing Analyst - Doral, United States - American Recruiting & Consulting Group
Description
Email Marketing AnalystMiami, FL Hybrid 4 days in office/ Fridays remote)
Are you an Email Marketing guru? ARC Group is currently seeking an Email Marketing Analyst for our Fortune 500 client based in Miami, Florida. This role offers a hybrid work arrangement with four days spent in our client's office and Fridays designated for remote work. Initially structured as a long-term contract, there's potential for extension or transition to a permanent position.
As the chosen candidate, you'll play a pivotal role in supporting the international team's email initiatives, focusing on engagement and loyalty campaigns. You should possess a solid grasp of HTML coding and proficiency with email service provider tools like Mailchimp and Salesforce Marketing Cloud. Familiarity with graphic editing software, particularly Photoshop within the Creative Suite, is advantageous.
Your primary responsibilities will include the development and testing of email deployments, utilizing QA tools such as Litmus to ensure flawless execution. You'll also oversee content accuracy, including translations and offer presentations, when applicable. The ideal candidate thrives in deadline-driven environments and exhibits exceptional dependability.
Responsibilities of the Email Marketing Analyst:
ARC Group is a Forbes-ranked top 20 recruiting and executive search firm working with clients nationwide to recruit the highest quality technical resources. We have achieved this by understanding both our candidates' and client's needs and goals and serving both with integrity and a shared desire to succeed.
ARC Group is proud to be an equal-opportunity workplace dedicated to pursuing and hiring a diverse workforce.
We are a no-fee agency for candidates.
