- Lead the execution of established Product Marketing strategies
- Develop sales materials—core sales presentations, website content, product demos and videos—and packaging, leveraging consumer and industry insights
- Support the development of product value propositions that are crisp, and competitively positioned
- Collaborate closely with product, sales and marketing teams
- Drive efforts to integrate product programs with segment and regional marketing programs and vice versa
- Maximize distribution and use of product marketing assets across sales teams
- Monitor and adjust product marketing budget
- Conduct quarterly business reviews with Loyalty leadership team
- 5+ years of experience in B2B product marketing role (or related field) in related industry
- Proven success executing product marketing campaigns, evaluating metrics for success, and recommending changes
- Strong storyteller that understands that content should be purposeful and succinct, even when dealing with complex subjects
- Proven ability to translate business priorities into marketing campaigns that generate awareness and demand
- Strong background in leveraging multiple sources of data to identify insights, draft briefs, assess creative content across channels, and deliver sales and marketing materials
- Inquisitive, with an aptitude for analytical and quantitative problem-solving
- Demonstrated ownership, and enthusiasm with a track record of learning quickly on the job
- Experience with analyst relations and participation in vendor evaluation reports such as Gartner's Magic Quadrant and Forrester's Wave
- Strong project management and relationship building skills
- Clear and flexible communicator with experience working collaboratively with multicultural and remote project teams
-
Manager, Loyalty Systems
4 days ago
Royal Caribbean Group Doral, United StatesPosition Summary: · The growth and revolution of our award-winning Loyalty program, Crown & Anchor Society, warrants a dedicated managerial resource focused on systems, analytics, and program performance. This role works directly with the Director of Loyalty Marketing and is res ...
-
Manager, Loyalty
2 weeks ago
Restaurant Brands International Inc Miami, United StatesAbout Restaurant Brands International: · Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's m ...
-
Manager, Loyalty Systems
1 week ago
Royal Caribbean Group Doral, United StatesPosition Summary: · The growth and revolution of our award-winning Loyalty program, Crown & Anchor Society, warrants a dedicated managerial resource focused on systems, analytics, and program performance. This role works directly with the Director of Loyalty Marketing and is res ...
-
Sr. Manager, Loyalty
2 days ago
Restaurant Brands Miami, United States Full timeAbout Restaurant Brands International: · Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's mo ...
-
manager - analytics loyalty
3 weeks ago
Seminole Hard Rock Support Services Davie, United StatesJob Description · Job Description MANAGER - ANALYTICS LOYALTYJob Locations US-FL-Davie Location : Name Seminole Hard Rock Support ServicesRequisition ID Job Category MarketingJob Code Title MGR01 Overview The Loyalty Data Analyst will be responsible for performing routine and ad- ...
-
manager - analytics loyalty
1 week ago
Seminole Hard Rock Support Services Davie, United StatesJob Description · Job Description MANAGER - ANALYTICS LOYALTYJob Locations US-FL-Davie Location : Name Seminole Hard Rock Support ServicesRequisition ID Job Category Marketing/SalesJob Code Title MGR01 Overview The Loyalty Data Analyst will be responsible for performing routine a ...
-
manager - analytics loyalty
1 week ago
Seminole Hard Rock Support Services Fort Lauderdale, United StatesJob DescriptionJob Description MANAGER - ANALYTICS LOYALTYJob Locations US-FL-Davie Location : Name Seminole Hard Rock Support ServicesRequisition ID Job Category Marketing/SalesJob Code Title MGR01 Overview · The Loyalty Data Analyst will be responsible for performing routine a ...
-
manager - analytics loyalty
2 weeks ago
Seminole Gaming Fort Lauderdale, United StatesOverview: · The Loyalty Data Analyst will be responsible for performing routine and ad-hoc reporting on the Unity Loyalty Program, working under the direction of the Loyalty Data Manager and the Director of Loyalty. A large number of reports already exist, but are not well catal ...
-
Accounting Manager
2 weeks ago
Flow Life Doral, United StatesAbout the Company · Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings. · Fulfilling our ...
-
Casino Marketing Analytics Manager
19 hours ago
Norwegian Cruise Line Doral, United StatesJOB SUMMARY: Responsible for leading the analytics functions within the marketing department. Oversee the development and execution of marketing communication strategies, outbound call strategies, campaign analytics, rewards program analytics, and call center operation analytics. ...
-
Senior Cargo Charter Broker
2 weeks ago
Chapman Freeborn Airchartering Ltd Doral, United StatesAre you looking for an opportunity to work for a global brand where you can use your skills, be part of a diverse team and grow with a dynamic company? · Intradco Global · is looking for an · Senior Cargo Account Manager - Commercial · located in · Miami, FL · who thrives i ...
-
Service Advisor
2 weeks ago
Kendall Hyundai Doral, United StatesJOB-SPECIFIC EXPECTATIONS · Determine costs and completion date. Communicate expected repair time to customer. · Analyze progress to maximize efficiency and maintain high quality of repairs. · Delegate jobs to technicians as appropriate considering skill level. Effectively uti ...
-
Tax Supervisor
2 weeks ago
Garcia, Espinosa, Miyares, Rodriguez, Trueba & Co., LLP Doral, United StatesOUR SHARED PATH TO SUCCESS · If you are passionate about your career and are looking for a long-term place to grow, then we want to meet you. GEMRT is a growing public accounting firm based out of Coral Gables and is looking for career-minded professionals within the accounting ...
-
Senior Tax Accountant
2 weeks ago
Garcia, Espinosa, Miyares, Rodriguez, Trueba & Co., LLP Doral, United StatesOUR SHARED PATH TO SUCCESS · If you are passionate about your career and are looking for a long-term place to grow, then we want to meet you. GEMRT is a growing public accounting firm based out of Coral Gables and is looking for career-minded professionals within the accounting ...
-
General Manager
4 days ago
Bloomingdale's Doral, United StatesJob Description · About · Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store i ...
-
General Manager
46 minutes ago
Bloomingdale's Doral, United StatesAbout Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale's like no other store in the world. Everyone ...
-
Fashion Stylist
4 weeks ago
Ch by Chelsey Doral, United StatesJob description · The Che girl is passionate, dynamic, and fashion forward. We are looking to have someone join the Ch team who is energized about client relations and enthusiastic about styling and fashion. We are a tight knit family and really looking for the right vibe and en ...
-
Alexander McQueen Doral, United StatesSummary · Alexander McQueen is a British luxury fashion house founded by Lee Alexander McQueen in 1992. In 2001, the house joined the Kering Group and, since December 2023, is under the creative direction of Sen McGirr. · Alexander McQueen is distinctive for an expression of ind ...
-
Digital Marketing Analytics Manager
1 day ago
Pollo Tropical Doral, United StatesBe a Part of the Fiesta... · Come Join The Pollo Nation · You will need an email account click here to create one if you do not currently have one: Create Email Account · When you click 'Apply', you will need to click on 'Create Account'. By creating an account, you will be abl ...
-
Lead, CRM Communications and Engagement
2 days ago
Royal Caribbean Group Doral, United StatesJourney with us Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to expl ...
B2B Product Marketing Manager, Loyalty - Doral, United States - MasterCard
Description
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible.
Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion ) for all employees that respects their individual strengths, views, and experiences.We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Title and SummaryB2B Product Marketing Manager, Loyalty
Our Purpose
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.
Using secure data and networks, partnerships, and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential.
Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences.We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
OverviewMastercard has quickly become a leading technology company, offering services that power the world of payments and beyond.
Mastercard's Data & Services business unit is a key differentiator for Mastercard, providing the cutting-edge services that help the world's largest banks, merchants and tech companies grow.
Data & Services' solutions are centered on data-driven technologies and innovation, and include payments-focused consulting, loyalty and marketing programs, business experimentation through Test & Learn, and data-driven information and risk management services.
The Data & Services Marketing team is focused on driving revenue growth through customer acquisition and retention by creating B2B thought leadership positioning and product content, as well as building and executing global and local multi-channel campaigns.
Product marketers within the Mastercard Data & Services Marketing team are responsible for creating market differentiation and consideration for Mastercard 's products and services, which are used by leading companies across industries.
Working closely with product and sales teams, the B2B Product Marketing Manager, focused on the Loyalty business line within Mastercard Data & Services, will develop compelling strategies, content, and platforms that drive awareness and demand for our cutting-edge Loyalty solutions.
Role
The B2B Product Marketing Manager role will lead the execution of product marketing strategies within the Data & Services business unit for the Loyalty business line, in close collaboration with our product and sales teams.
In this role, you will provide hands-on management of all marketing materials and content to drive awareness and demand for Mastercard Loyalty offerings.
You will also determine insights into customer needs and appropriately translate these insights into excellence in marketing planning, lead generation, and awareness-building activities.
This role is a great opportunity for a professional and enthusiastic B2B marketer who is ready to hit the ground running, build a deep understanding of Mastercard offerings – particularly those in the Loyalty space, and take on a fast-paced, global role in a critical area of our business.
In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting.
Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard's security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary based on location, experience and other qualifications for the role and may be eligible for an annual bonus or commissions depending on the role.
Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance), flexible spending account and health savings account, paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave), 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S.
observed holidays, 401k with a best-in-class company match, deferred compensation for eligible roles, fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more.
#J-18808-Ljbffr