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    Senior Product Marketing Manager - Redmond, WA, United States - Microsoft

    Microsoft background
    Description
    Are you passionate about technology and Artificial Intelligence (AI)? Are you interested in joining a team to help grow one of Azure's fastest growing portfolios? Come and join our team as a Senior Product Marketing Manager

    At Microsoft, we have a robust AI portfolio with AI services, Machine Learning platform, and tools for developers and data scientists to build with AI, including an industry leading generative AI offering.

    We are looking for a dependable marketing leader to define the Go-to-Market (GTM) strategy for a key component for our business, Azure AI services.

    Decision makers and developers are looking to learn about AI services including generative AI and how to adopt generative AI to create market differentiation.

    We are focused on helping organizations take full advantage of AI, and we are investing heavily in programs that provide technology, resources, and expertise to empower developers to build modern intelligent applications.

    Microsoft's mission is to empower every person and every organization on the planet to achieve more.

    Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

    In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

    In this role, you will be responsible for sales enablement and support as well as defining a Go-to-Market approach for new launches for the AI services portfolio, landing the plan in market across content, events, campaigns, and other marketing levers.

    Deliver sales enablement and field support.

    Collaborate across sales, partner, and engineering organization to develop sales ready collateral including pitch decks, FAQs, decision maker and technical blogs to support new product announcements, updates, and portfolio changes.

    Develop content that best resonates with customer value. Partner with sales to land messaging with sales organization and create a feedback loop to iterate/update content as needed. Create strategic partnerships and participate in pre-sales meetings with customers.

    Identify and direct marketing strategies for customer acquisition, adoption, customer advocacy, and renewal of a product and/or solution.

    Identify target customers, define and execute the strategy for the end-to-end customer journey, partner within marketing to create user stories, demos, and scenarios to convey the big picture.

    Define Go-to-Market strategies and plans, including marketing mix, investments, product placement, and incentive strategies to deliver customer and partner success, resulting in revenue, growth, and share outcomes.

    Partners with others to define success criteria and performance metrics, such as Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs); track performance against success metrics and proactively act on performance.

    Build the strategy and partner to land revenue or engagement growth priorities, business targets, monetization strategies, plans, and metrics with sales and channel teams.

    Manage and measure collaboration to land these with Sales and channel teams and partners to correct and improve results.

    Develop partnerships (e.g., Marketing, Partner, Sales, and Engineering and others) to lead and deliver differentiated customer value and company growth.

    Share demonstrated best practices to relevant stakeholders to improve product marketing and business performance. Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
    OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
    Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
    OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
    Experience with Data/ AI/Machine Learning/Analytics offerings
    Project management and cross-group collaboration skills

    Product Marketing IC- The typical base pay range for this role across the U.Microsoft is an equal opportunity employer.

    Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances.

    If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

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