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    Integrated Marketing Manager - Redmond, United States - Microsoft Corporation

    Microsoft Corporation
    Microsoft Corporation Redmond, United States

    2 weeks ago

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    Description

    The Global Demand Center (GDC) is leading marketing transformation at Microsoft. In the GDC, we lead digital-first sales motions, customer engagement marketing at scale, campaigns to celebrate launches, events to strengthen customer connection and product understanding, plus relationship marketing designed to onboard, and deepen brand love. All the while we are building a rich understanding of the propensity of accounts to purchase, supporting sellers with signals for better account planning and opportunity generation. Using advanced analytics, marketing automation, and digital marketing, we are on a mission to drive market share, consumption, and consistent double-digit+ revenue growth.

    Working globally across segments, solution areas, and audiences, central to this effort is an Integrated Marketing Manager who will lead our high priority Modern Work marketing campaign focused on Microsoft Copilot. This role will require a passion for deeply understanding evolving customer needs and building marketing enablement plans to address these needs to drive implementation acceleration and expansion. This role will need to influence across multiple levels of the organization to create compelling, customer-focused, integrated marketing campaigns that focus on helping our customers realize time to value through onboarding support. This position is ideal for a marketing professional with demonstrated success leading integrated marketing across channels (web, social, email) and through field marketing. Candidates will use compelling communication skills, and the ability to work with stakeholders across functions to deliver results.

    Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

    In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

    Responsibilities

    Cross-Functional Collaboration

    • Engage with Regional Integrated Marketing, Product Marketing, Engineering, and Sales Enablement teams to understand customer insights and to align and optimize the impact of scale programs and content.
    • Drive the integration of skilling and enablement initiatives into customer-facing campaigns and internal marketing communications.

    Customer Success Marketing

    • Build marketing, content, and marketing enablement plans that help decision makers unblock barriers to deployment and implementation and help them get to value faster creating expansion flywheels in their organizations.

    Learning Enablement

    • Partner with the external learning teams in Engineering and Product Marketing to map initiatives into the customer lifecycle and enable scale marketing campaigns that empower customers with the knowledge to leverage our solutions effectively.

    Content Utilization and Amplification

    • Identify opportunities to repurpose existing content for skilling, enablement, and expansion purposes.
    • Work closely with content creators to adapt materials for different audiences and learning formats and fill gaps.

    Marketing Narratives

    • Translate customer insights into compelling marketing narratives that give confidence to customers about their ability to implement and create value.
    • Craft stories that showcase successful skilling and enablement outcomes.
    • Leverage business decision-maker (BDM) use cases to articulate the value proposition of our solutions.
    • Work with product marketing to develop use case scenarios that resonate with BDMs and demonstrate the impact of our offerings on their business objectives.

    Other

    • Embody our Culture ) and Values )

    Qualifications

    Required Qualifications

    • Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, field marketing, content marketing, or related work experience
    • OR equivalent experience
    • 1+ years of experience driving B2B (Business-to-Business) marketing programs

    Preferred Qualifications

    • 5+ years integrated marketing (e.g., digital, relationship, social media, campaign, content marketing), event management, marketing strategy, field marketing, or marketing operations
    • Experience with developing content strategies and managing digital content development
    • Refined communication skills and the proven ability to influence at multiple levels of the organization
    • Results-focused with a deep sense of accountability and experience driving large projects from start to finish
    • Experience nurturing customer relationships at scale
    • Understanding of the business to business (B2B) tech buying committee and purchase cycles
    • Strategic mindset including interpreting data to inform strategy and execution
    • Collaborative with experience developing relationships with a diverse range of partners

    Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $101,200 - $194,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $130,000 - $213,200 per year.

    Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

    Microsoft will accept applications for the role until May

    Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ) .

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