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    Product Marketing Specialist-Trucking - Phoenix, United States - Nikola Corporation

    Nikola Corporation
    Nikola Corporation Phoenix, United States

    1 day ago

    Default job background
    Description
    Overview

    Product Marketing Specialist - Trucking
    (Onsite role at HQ in Phoenix, AZ)
    Nikola is a leader in

    delivering innovative

    , high-quality vehicles

    with the goal of

    decarbonizing the trucking industry

    . With a focus on

    cutting-edge

    technology, sustainability, and customer satisfaction, we strive to be at the forefront of the industry.
    As a Product Marketing Specialist

    at

    Nikola, you will play a pivotal role in driving the success of our

    zero-emission

    truck

    lineup

    (hydrogen fuel cell electric and battery electric)

    by developing and executing strategic marketing plans. You will collaborate closely with cross-functional teams including product development

    , engineering

    , sales, and marketing to ensure our products meet customer needs and achieve business

    objectives

    .

    Responsibilities

    Conduct market research to

    identify

    customer needs, market trends, and competitive analysis to inform product positioning and messaging.
    Develop and execute comprehensive product marketing strategies for our

    C

    lass 8

    zero-emissions truck

    lineup , including new vehicle launches

    , grassroots efforts

    and ongoing product lifecycle management.
    Collaborate with product development teams to define product features, specifications, and pricing strategies that resonate with target audiences.
    Develop

    marketing collateral such as brochures, presentations, and digital content to

    showcase

    product features and benefits.
    Lead go-to-market planning and execution, including coordinating with sales teams to ensure alignment on messaging and promotional activities.
    Drive demand generation initiatives through integrated marketing campaigns,

    leveraging

    channels such as digital advertising, social media

    ,

    grassroots

    programs

    and

    events

    .
    Analyze campaign performance and market feedback to continuously

    optimize

    marketing strategies and tactics.
    Stay

    on top

    of industry trends, emerging technologies, and competitive landscape to inform product roadmap and marketing strategies.

    Qualifications

    Experience in product marketing
    Strong understanding of

    the

    heavy load trucking

    market dynamics, customer segments, and competitive landscape.
    Demonstrated ability to develop integrated marketing plans across multiple channels.
    Strong research

    and

    analytical skills.
    Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously

    and

    remain nimble to change.
    Passion for

    the trucking

    industry

    and a genuine interest in staying ahead of industry trends and innovations.
    Flexibility to travel as needed for customer meetings, industry events, and product launches.

    Self-starter who is comfortable taking the initiative with minimal direction and can recommend sound and creative solutions to challenges that arise.


    Technical Skills:
    Mac

    or PC

    literate and strong technical skills

    .
    Knowledge of MS-Office Suite (Word, Excel, PowerPoint).
    Familiarity with Microsoft Dynamics, HubSpot, Outlook
    Heavy Load Trucking Industry Knowledge

    Continuous Learning:

    Willingness to stay updated on the latest developments in automotive technology, marketing trends, and industry best practices through continuous learning and development.

    A willingness to go

    above and beyond

    to

    assist

    your colleagues.
    Candidates must have current U.S. work authorization or be TN eligible from Mexico or Canada. This position is not eligible for CPT or OPT.
    #LI-EF1

    EEO Statement

    Nikola Corporation is committed to a policy of equal employment opportunity.

    We recruit, employ, train, compensate, and promote without regard to race, color, age, sex, ancestry, marital status, religion, national origin, physical or mental disability, sexual orientation, gender identity, medical condition, pregnancy, veteran status, genetic information or any other classification protected by state or federal law.

    #J-18808-Ljbffr
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