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    Email Marketing Specialist - Salt Lake City, United States - Western Governors University

    Western Governors University
    Western Governors University Salt Lake City, United States

    2 weeks ago

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    Description


    The salary range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

    At WGU, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case.


    A reasonable estimate of the current range is:

    Pay Range:
    $ - $If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

    Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals.

    The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders.

    Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.


    Essential Functions and Responsibilities:
    Program and report on multiple on-going and ad hoc marketing email campaigns per month.

    Communicate with stakeholders on requirements and execution:

    create email, send test emails to solicit feedback, and review each email with a critical eye before the final send.

    Help build out and maintain Engagement Programs in Marketo.
    Maintain physical and digital library of all out-going emails from Marketing and other departments.

    Provide monthly performance report on all email Marketing campaigns including use of multiple software programs/platforms (Marketo, Adobe Analytics, Tableau, etc).Provide campaign reports and related insights to requestors/stakeholders.

    Meet with stakeholders to advise on campaign design, as requested.
    Work with stakeholders, teammates and supervisors to design and build new campaigns suited to your audience.
    Conduct Competitor analyses (as needed).Performs other related duties as assigned.


    Knowledge, Skill and Abilities:


    Excellent written & oral communication skills including marketing copywriting, proofreading, design optimization, presenting to stakeholders, and collaborating with cross-functional teams.

    Ability to multi-task and prioritize effectively.
    Ability to work well independently and in collaboration with others.
    Experience picking up new technologies.
    Experience with marketing automation, preferably using MarketoFlexible, Pro-active, Positive, 'Can Do' attitude.
    Familiarity with and some experience using audience segmentation and email testing practices.
    Experience with Microsoft Office Suite including Word, Excel and PowerPoint.


    Competencies:

    Organizational Impact:

    Works to achieve operational targets within job areas that impact on the overall achievement of results for the job area.

    Work is limited in scope and typically task-related or less complex. Work is closely supervised.


    Problem Solving & Decision Making:
    Responsible for employing minor changes in systems and processes to solve problems.
    Identifies, defines, and addresses problems that are not immediately evident but typically not complex. Issues generally are within the immediate job area and solved through prior experiences or standard procedures.


    Communication & Influence:
    Collaborates with contacts typically within the job area to obtain information or provide explanations and interpretation

    Job Qualifications:
    Minimum Qualifications:2 years of experience in Marketing field

    Department Specific Minimum Qualifications:
    Bachelor's Degree or 4+ years of experience in Marketing, Public Relations, Graphic Design, Writing or related field

    Preferred QuaIifications:
    Marketo certificationConcise, articulate communicator.

    Bilingual a plusFamiliarity with HTMLPhysical Requirements:
    Prolonged periods sitting at a desk and working on a computer.

    Must be able to lift up to 15 pounds at times.#LI-HS1 #D&I #AA As an equal opportunity employer, WGU recognizes that our strength lies in our people.

    We are committed to diversity.
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