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- Execute/fulfill client communications with a heavy emphasis on email initiatives.
- Collaborate with the marketing and communications team to develop email marketing strategies that align with business goals and objectives.
- Monitor and analyze campaign performance metrics, including open rates, click-through rates, and conversion rates to identify opportunities for optimization and improvement.
- Conduct A/B testing to optimize subject lines, copy, design elements, and calls to action.
- Ensure compliance with relevant regulations, including CAN-SPAM.
- Coordinate with internal stakeholders to obtain necessary approvals and ensure timely delivery of campaigns.
- Use SQL, flat file structure, and formatting to personalize communications.
- Optimize and own the email q/a and governance process.
- Bachelor's degree in marketing, communications, or related field.
- Proven experience in email marketing, preferably in the B2B or B2C environment.
- Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.
- Proficiency in email marketing platforms (e.g., Mailchimp, SendGrid, Hubspot) and marketing automation tools.
- Attention to detail with emphasis on quality and accuracy.
- Excellent proofreading skills.
- Ability to prioritize work to balance multiple projects and deadlines with minimal supervision.
- Familiarity with analytical and database tools.
- Strong project management skills.
- Ability to work within tight deadlines.
- Ability to work across the organization and unite teams to support a common objective.
- Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Experience driving projects from start to finish, even when faced with deep complexity and ambiguity.
- Can articulate the principles of data for variable printing output to delivery channel.
- Understanding of direct mail and print production and fulfillment processes a big plus.
- HTML Knowledge
- SQL Experience
- Proficient In MS Excel
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Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program) -
Leave Benefits: Paid Holidays, Annual Paid Time Off (includes paid state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off ) ( _Washington State only_ ) -
Retirement Benefits: Contributory Pension Plan and Savings Plan (401k). All Level 38 and more senior roles may also be eligible for non-qualified Deferred Compensation and Deferred Savings Plans. _If Level 38 or more senior role is in Washington State, you must add the retirement benefits paragraph to the job description.
Marketing Operations Specialist - Salt Lake City, United States - WTW inc.
Description
Reporting to the Marketing Operations Leader, we are seeking a marketing specialist to join our member marketing and communications teams.
Note:
Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.
The Role
The Requirements
Company Benefits
WTW provides a competitive benefit package which includes the following (eligibility requirements apply):
Please note:
Producer Sales roles are not currently eligible for the WTW Pension Plan._
EOE, including disability/vets