- Build, lead, and develop the Integrated Marketing team to ensure that Berxi delivers a cohesive experience for its target audiences across owned, earned, and paid channels. Foster a team culture of performance, creativity, and collaboration.
- Effectively manage the channel teams and oversee the integration of marketing efforts across multiple channels, including digital, social media, email, direct mail, and traditional media.
- Work with the Head of Marketing to craft an integrated marketing strategy that links to broader organizational, product, and growth-related objectives. Identify priority target audiences and devise strategies to engage them effectively. Establish clear KPIs for both the team and individuals, ensuring everyone understands their goals within the department.
- Drive growth for all Berxi's product offerings and lead the marketing planning process, including crafting the marketing strategy, integrated marketing plan, campaign briefs, and allocation of budget; Craft inspiring creative briefs and align stakeholders.
- Set priorities and goals for campaign performance and optimize based on results, data, and insights.
- Analyze customer and audience insights to translate them into marketing and/or growth strategies. Track, analyze, and report on the performance of marketing campaigns. Make data-driven decisions to enhance future marketing efforts.
- Collaborate with the creative team to develop compelling, on-brand campaigns that resonate with our target audiences.
- Proactively manage the marketing budget, allocating resources effectively to maximize profitable growth of the business. Monitor spending and ensure cost-effectiveness in all marketing initiatives.
- In partnership with marketing ops and channel leaders, implement A/B testing across advertising platforms and , focusing on continuous improvement.
- Devise new customer segmentation strategies to enable more personalized and relevant marketing messages and experiences.
- Bachelor's degree or higher.
- 10+ years' experience in marketing; minimum of 8 years direct experience in digital/website, ecommerce, content strategy & creation, and/or lead generation marketing.
- Enterprising "doer," with an ownership mentality and a bias towards action, who derives great satisfaction in growing a business; Ability to thrive in a fast-paced, dynamic environment.
- Strategic driver that can "think the business," derive clear, salient ideas from complex information and very clearly communicate them to a diverse set of stakeholders in a way they will understand.
- Well-developed influencing, interpersonal and collaboration skills, and an ability to work collaboratively with a broad range of stakeholders to turn ideas into plans and deliverables, and achieve common objectives.
- Strong leadership skills and a proven ability to manage, mentor and develop high-performing and highly engaged teams.
- Extensive experience setting goals, managing a budget, and delivering against monthly spend, ROAS and LTV targets across a broad range of marketing activity.
- Holistic full-funnel marketer with experience scaling digital and non-digital channels that drive growth. Experience building and implementing full-funnel acquisition campaigns, inclusive of integrated tactics from awareness through purchase.
- Ability to analyze marketing data, derive insights and opportunities, and leverage data to drive decisions along with having a passion for continuous testing and optimization.
- Possess a strong, creative, strategic, and collaborative approach to problem solving – navigate effectively through difficult issues, build required consensus to drive business needs and results.
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Director of Integrated Marketing - Boston, United States - Berkshire Hathaway Specialty Insurance
Description
Who are we?A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI) provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire Hathaway's insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent capabilities and strong character.
Berxi is the Small Commercial team within BHSI. We're all about driving digital innovation within the Small Commercial Insurance space. We're focused on leveraging technology to make insurance simple and affordable for professionals and small businesses. If you constantly strive for excellence and want to work with a collaborative, fast-paced, and energetic team – then Berxi is for you.
We are a values-based organization where respect, integrity, excellence, collaboration, and passion define who we are and how we do business. We value diversity of backgrounds, experience, and perspectives and strive to foster an inclusive environment that enables all our team members to bring their best selves to work. We are one team committed to building a culture where every teammate has the opportunity to contribute and be recognized. Want to be part of the team building the finest property, casualty, and specialty lines insurance company in the world?
Learn more about our unique culture and history.
Job Opportunity:
As the Director of Integrated Marketing, you'll be responsible for defining and implementing integrated marketing strategies and campaigns to generate and nurture qualified leads through the sales/purchase funnel. You'll work collaboratively across the entire marketing team, located in Boston, to develop new strategies that include the optimal marketing channel mix including web, email, paid advertising, content, direct mail, and social media. You'll work with channel leaders and the marketing ops team to ensure all marketing tactics and campaigns are held accountable and perform against the company's key growth objectives.
Responsibilities include, but are not limited to:
