- Create and communicate a product vision and strategy that outlines the short- and long-term direction and goals for the CDP & MA platforms
- Define and prioritize the product roadmap for the Customer Data platform (CDP) & Marketing Automation (MA) platforms and ensuring alignment with the overall business goals and strategies
- Collaborate with cross-functional teams, including marketing, sales and DTE (IT), to ensure the product aligns with business needs and technical requirements
- Develop use cases aligned to marketing team objectives and drive consensus with relevant internal stakeholders to align on feasibility and implementation plan
- Ensure maintenance of detailed product backlog, including user stories, epics, and acceptance criteria, in collaboration with the development team
- Define and measure key performance indicators (KPIs) to assess the product's success and make data-driven decisions for continuous improvement
- Provide training and support to internal teams and customers to maximize the value of the marketing automation platform
- Manage expectations and feedback acting as a bridge between stakeholders to ensure effective communication of product updates and milestones effectively
- Participate in all aspects of agile process including sprint planning and retrospective meetings to ensure efficient development cycles and prioritized features based on business and customer needs
- Provide strategic input that helps manage the relationship with the MA & CDP vendors to evaluate potential platform updates or upgrades and recommendations on their implementation.
- Ensure compliance with relevant data protection and privacy regulations in the implementation of marketing automation features (e.g., HIPAA)
- Stay informed about industry trends, emerging technologies, and best practices in CDP & MA to identify opportunities for innovation
- Foster a culture of innovation, teamwork, and customer-centricity within the product team and across the organization
- Escalate any identified risks/dependencies to Vertex (e.g., dedicated resources)
- Cultivate strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the marketing and launch readiness teams
- Role models and instills a culture of compliance focused on ethics and integrity in all we do
- Bachelor's degree
- 5+ years of work experience working with marketing technology platforms with a specific focus on CDP and MA technology platforms
- Healthcare/biopharmaceutical experience is strongly preferred
- Experience establishing and gaining cross-functional and leadership alignment on a marketing technology product vision, roadmap and implementation plan in a matrixed organization
- Ability to effectively translate commercial business requirements into articulate functional requirements to ensure alignment on stated business objectives across teams
- Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy
- Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
- Comfortable working in a highly collaborative and results-driven environment within a growing business unit where we are concurrently learning & building as we drive towards product launch
- Demonstrated understanding of the legal, regulatory, privacy, and compliance requirements within the life sciences industry specific to the use of marketing technology platforms
- Travel Requirements: Ability to travel %
-
Marketing Automation Specialist
2 weeks ago
Berklee College of Music Boston, United StatesUnder the direct supervision of the Director of Marketing Operations and Technology, the Marketing Automation Specialist works to provide world-class communication to students and prospects across Berklee. The Specialist will partner with marketing s Automation Specialist, Market ...
-
Marketing Automation Specialist
1 week ago
Berklee College of Music Boston, United StatesJob Description: · Under the direct supervision of the Director of Marketing Operations and Technology, the Marketing Automation Specialist works to provide world-class communication to students and prospects across Berklee. · The Specialist will partner with marketing stakehold ...
-
Marketing Automation Manager
1 day ago
KADA Inc Boston, United StatesJob Description · Kada Recruiting is partnering with an amazing digital marketing agency, recruiting for the right person to fill a Marketing Automation Manager position. · This role is flexible/hybrid. This role can be located in Rhode Island, Massachusetts, Vermont, Connectic ...
-
Marketing Automation Manager
6 days ago
Plymouth Rock Assurance Boston, United StatesMarketing Automation Manager · The following information provides an overview of the skills, qualities, and qualifications needed for this role. · We are seeking an experienced Marketing Automation Manager that will be the Technical Owner and Digital Product Manager for our Sal ...
-
Marketing Automation Specialist
1 week ago
Berklee College of Music Boston, United StatesJob Description: · Under the direct supervision of the Director of Marketing Operations and Technology, the Marketing Automation Specialist works to provide world-class communication to students and prospects across Berklee. · Be one of the first applicants, read the complete o ...
-
Sr. Manager, Marketing Automation
1 week ago
Vertex Pharmaceuticals Boston, United StatesSr. Manager, Marketing Automation & Customer Data Platform US Pain page is loaded · Sr. Manager, Marketing Automation & Customer Data Platform US Pain · Apply · locations · Boston, MA · time type · Full time · posted on · Posted 4 Days Ago · job requisition id · REQ-204 ...
-
Sr. Revenue Operations Analyst
1 day ago
Bevi Boston, United StatesBevi is on a mission to disrupt the beverage supply chain and replace single-use water bottles with smart water machines. Thousands of companies use Bevi to sustainably provide their employees with pure, sparkling, and flavored water at work. As the market leader in IoT-enabled b ...
-
Test Architect
6 days ago
Teamware Solutions a division of Quantum Leap Consulting Pvt. Ltd Boston, United StatesJob Role: Test Architect · Location: Boston, MA (Onsite) · Duration: 12+ Months · JOB DESCRIPTION: · Understanding of capital markets glossary · Experience in Testing Custody projects (accounting -book of records and investment book of records) · Understanding of regulatory repor ...
-
Professional Services Consultant
2 weeks ago
Xplor Technologies Boston, United StatesCompany Description · Take a seat on the Xplor Rocketship and join us as a Tech Partner Manager to help people succeed across the world. · From dropping your kids off at childcare, getting something at home repaired, going to the gym or a fitness studio, to picking up your dry cl ...
-
Salesforce DevOps Administrator Remote
1 week ago
Everlight Solar Boston, United StatesEverlight Solar is seeking a skilled Data Analyst who will design and maintain functional programs and applications, producing fully functional software applications according to requirements. As a Data Analyst, you play a key role in serving our clients and team members. This wi ...
-
Visionary Innovative Technology Solutions LLC Boston, United StatesPosition: Automation Test Architect · Location: Boston, MA/Hybrid (onsite) · Duration: 6+ Month · Job Description · Responsibilities: · Understanding of capital markets glossary · Experience in Testing Custody projects( accounting -book of records and investment book of records) ...
-
Senior Software QA Engineer
1 week ago
Motion Recruitment Boston, United StatesOut Client are a global leader in purchase intent-driven marketing and sales services and are looking to add a Senior Software Quality Assurance Engineer to their team. Their goal is to continue creating purchase intent insights to fuel effective marketing and sales activities. · ...
-
Marketing Operations Manager
1 week ago
LeanIX Jobs Boston, United StatesLeanIX, The Continuous Transformation Platform that efficiently organizes, plans and manages IT landscapes, supporting 950+ customers with our 3 solutions Enterprise Architecture Management, SaaS Management Platform and Value Stream Management. · LeanIX is growing rapidly and se ...
-
Sales Executive
1 week ago
Volley Automation Boston, United StatesCompany Description · Volley Automation is a parking technology company that designs solutions for fully automated and adaptable parking infrastructure. Our goal is to create sustainable parking solutions that can be reconfigured and repurposed throughout a building's life. Our ...
-
Automation Test Architect with Appian
2 days ago
Visionary Innovative Technology Solutions Boston, United StatesUnderstanding of Capital Markets Glossary · Experience in Testing Custody projects( accounting -book of records and investment book of records) · Understanding of regulatory reporting in the -Financial space (MIFID II, domestic regulatory mutual fund reporting) · Minimum 12 Years ...
-
Technical Products Manager
1 week ago
CK Group Boston, United StatesCK Group is seeking a Technical Product Manager to join our client who provides smart-automation systems, biological culture devices, smart management, analytical devices, GMP production systems, Desktop bio-devices and general consumables, and end-to-end software. · Location: C ...
-
Interactive Marketing Consultant 3 #:
1 day ago
HireTalent group Boston, United StatesTitle: Email or Digital Marketing Consultant · Duration: 12 months on W2 · Location: Boston, MA (Hybrid 2 days Remote) · Summary · The Digital Marketing Consultant is responsible for management of marketing campaigns, creating dynamic, personalized direct marketing communicat ...
-
Senior Software QA Engineer
2 days ago
Motion Recruitment Partners, LLC Boston, United StatesOut Client are a global leader in purchase intent-driven marketing and sales services and are looking to add a Senior Software Quality Assurance Engineer to their team. Their goal is to continue creating purchase intent insights to fuel effective marketing and sales activities. · ...
-
IT QA Automation Lead
1 week ago
Berkshire Hathaway Specialty Insurance Boston, United StatesWho are we? · A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI), provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire ...
-
Test Architect with Appian
2 days ago
Teamware Solutions Boston, United StatesJob Description · Responsibilities: · Understanding of capital markets glossary · Experience in Testing Custody projects( accounting -book of records and investment book of records) · Understanding of regulatory reporting in the -Financial space (MIFID II, domestic regulatory mut ...
Sr. Manager, Marketing Automation - Boston, United States - Vertex Pharmaceuticals, Inc
Description
Job DescriptionSr. Manager, Customer Data Platform (CDP) & Marketing Automation (MA), US Pain Business Unit
Vertex is seeking a talented leader to join our US Pain Business Unit to support our journey to bring forth new options for the treatment of pain.
Manager, CDP & MA will be an integral part of the US Pain Marketing Team, which is preparing for potential commercialization of an investigational novel selective inhibitor of NaV1.8 in acute pain.
This role will be part of a small team of Product Owners that will support other core marketing technology platforms and will drive the evolution and implementation of our innovative go to market model that focuses on a lean in-person presence supplemented by robust digital engagement.
This individual will set the vision and roadmap for our CDP & MA platforms to drive an optimized customer experience across the patients & healthcare professionals we seek to engage.
We are seeking a candidate that has a strong experience and background in marketing technology with a specific focus on scaled digital customer engagement.
This candidate should have experience in working in commercial business units, demonstrated success in educating and coaching teammates, and the ability to thrive in a fast-paced, innovation-driven environment.
This role reports to the Director, Digital Customer Experience for the US Pain Business Unit and is based out of our Boston, MA HQ.
Key Responsibilities
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at