- Own the administration, management, development, and deployment for all Salesforce Marketing Cloud initiatives.
- Accountable for all technical functions, including data architecture, configuration, customization, integration with other systems, and ongoing platform optimization.
- Manage audit and process control reporting within Marketing to ensure all functions are performed as expected.
- Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA regulations.
- Serve as the Digital Product Manager for Salesforce Marketing Cloud by managing our product vision, strategy, backlog, and roadmap and ensuring alignment with business goals to achieve expected outcomes.
- Maintain responsibility for key performance indicators to monitor the performance of campaigns.
- Directly manage and mentor two direct reports supporting Salesforce Marketing Cloud initiatives, a Salesforce Marketing Cloud Developer and Email Marketing Specialist.
- Work closely with business and IT stakeholders to ensure digital engagement initiatives are in alignment with overall business objectives.
- Leverage Journey Builder, Mobile Studio, and Cloud Pages to design and execute a series of complex email, SMS, and mobile push communication campaigns, leveraging data-driven insights to ensure maximum engagement and conversion rates.
- Conduct A/B tests to measure effectiveness and continually optimize content, subject lines, and send times using Einstein and other available tools.
- Create and maintain dashboards and reports to track KPIs related to all campaigns and platform performance.
- Use root cause analysis to identify opportunities to improve our KPIs.
- Stay updated on industry best practices and latest trends to seek constant improvement.
- Minimum 5+ years' experience managing an implementation of Salesforce Marketing Cloud/Exact Target.
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field is required.
- Expert level understanding of digital communication best practices, A/B testing, and marketing automation strategies.
- Advanced proficiency in SQL, AMPscript, SSJS, and API integrations.
- Excellent problem-solving and communication skills.
- Ability to work collaboratively with cross-functional teams and provide technical guidance to non-technical stakeholders.
- Strong project management skills and the ability to meet deadlines in a fast-paced environment.
- Salesforce Marketing Cloud Certifications and experience working with Salesforce Data Cloud are a plus.
-
QA Automation Manager
1 week ago
The Cypress Group Boston, United StatesOur client, a national leader in the rapidly growing field of telehealth, seeks a highly motivated and professional QA Automation Manager. They partner with the top health systems, health plans, employers, and digital health companies to deliver video doctor visits over mobile an ...
-
Marketing Automation Manager
3 days ago
Plymouth Rock Assurance Boston, United StatesMarketing Automation Manager · We are seeking an experienced Marketing Automation Manager that will be the Technical Owner and Digital Product Manager for our Salesforce Marketing Cloud implementation. This is a critical, strategic role that is responsible for the roadmap, develo ...
-
Digital Automation Marketing Manager
3 weeks ago
Mondo Staffing Boston, United StatesApply now: Digital Automation Marketing Manager. This is a remote position with minimal travel to Boston. The start date is ASAP for this contract-to-hire position. · Job Title: Digital Automation Marketing Manager · Duration: 3 months contract to hire · Rate: $30-35 Per Hour W2 ...
-
Marketing Automation Manager
3 weeks ago
Plymouth Rock Assurance Boston, United StatesMarketing Automation Manager · We are seeking an experienced Marketing Automation Manager that will be the Technical Owner and Digital Product Manager for our Salesforce Marketing Cloud implementation. This is a critical, strategic role that is responsible for the roadmap, devel ...
-
Amazon Inc Boston, United StatesWould you like to improve how Alexa interacts with its customers? Do you want build solutions which impact millions of customers worldwide? If so, this is the role for you. AGI - Automations team is developing AI technologies to automate workflows, Automation, Manager, Developmen ...
-
Boston University Boston, United StatesJob Description · The BAS Controls Engineer (BACE) maintains a comfortable and safe environment through the management of the Building Automation System (BAS), lighting control systems, and monitoring based commissioning systems. The BAS Controls Engineer works as the campus sub ...
-
Digital Automation Marketing Manager
3 weeks ago
Mondo Staffing Boston, United StatesApply now: Digital Automation Marketing Manager. This is a remote position with minimal travel to Boston. The start date is ASAP for this contract-to-hire position. · Job Title: · Digital Automation Marketing Manager · Duration: · 3 months contract to hire · Rate: · $30-35 Pe ...
-
Amazon Inc Boston, United StatesWe're looking for a proven Principal Technical Program Manager to join our AGI Automations team. Our ideal candidate has great insight into our customers (and the analytic skills to develop these insights), the vision and creativity to find innovativ Program Manager, Technical, A ...
-
EY Boston, United StatesEY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. At EY, youll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the be ...
-
EY Boston, United StatesEY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. · At EY, youll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the ...
-
Boston University Boston, United StatesThe BAS Controls Engineer (BACE) maintains a comfortable and safe environment through the management of the Building Automation System (BAS), lighting control systems, and monitoring based commissioning systems. The BAS Controls Engineer works as the campus subject matter expert ...
-
Jira Administrator
1 day ago
Infosys Boston, United States· • Looking for Enterprise Jira Administrator for Automation and needs hands-on experience with development and maintenance of programs that talk to Jira through API to manage the 11k user base. · • Looking for experience with Jira plugins (most common and essential plugins), Ji ...
-
Data Operations Manager
1 day ago
Insight Global Boston, United StatesA insurance holding company is looking to bring on a Data Operations Lead to focus on DataOps and AIOps Lead. They will be brought in to spearhead initiatives in optimizing data management processes and leveraging artificial intelligence for operational excellence. This role is p ...
-
Control Engineer
1 day ago
fortil Boston, United StatesFounded in 2009, the Fortil group was created by entrepreneurial engineers. · We operate in sectors such as: automotive, railways, aeronautics, IT, Naval, Life Science. · Today, Fortil represents: some 2,000 employees for over 500 industrial partners, a presence as close as possi ...
-
Remote Building Automation Programmer
2 weeks ago
LVI Associates Boston, United StatesAs one of the largest AEC Firms across the US, we are looking to build our BAS/BMS Controls Division across the US. · We need Lead Building Automation Engineers with Strong DDC Programming Experience to lead our teams. · This is a REMOTE role · Having recently secured million-dol ...
-
Cloud Automation Engineer
2 weeks ago
ConsultUSA Boston, United StatesDescription: · Our client has an immediate need for a Cloud Automation Engineer, who will be responsible for enabling engineering teams with guidance and tools to deliver frequent, high quality and reliable components as part of our digital platform · Requirements: · Bachelor's d ...
-
Lead Quantitative Data Engineer
1 day ago
Selby Jennings Boston, United StatesAbout: Selby Jennings has partnered with a leading Investment Manager to support their Asset Management technology team's search for a Principal Quant Data Engineer. This team is responsible for architecting, developing, and maintaining systems that support quantitative trading. ...
-
Whitridge Associates Boston, United StatesWe are looking for an experienced Access Management Specialist to strengthen our IT security team. The successful candidate will be proficient in implementing and maintaining privileged access management solutions across various platforms. · Responsibilities: · Install and config ...
-
Senior Intelligent Building Engineer
1 day ago
Edison Smart Boston, United StatesEdison Smart are supporting a leader in the energy and ClimateTech space as they continue to grow across the US. They are now looking to hire a lead building engineer based in the Boston Metro area. You will be an integral part of the team in MA and will have the opportunity to h ...
-
Client Services Representative
2 weeks ago
Phyton Talent Advisors Boston, United StatesOur Client, a Global Financial Services Company, is seeking a Client Services Specialist in their Boston, MA location. · Responsibilities: · Client Service and Inquiry Response: · Proactively respond to custody-related client inquiries on a daily basis. · Collaborate with intern ...
Marketing Automation Manager - Boston, United States - Plymouth Rock Assurance
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
Marketing Automation Manager
The following information provides an overview of the skills, qualities, and qualifications needed for this role.
We are seeking an experienced Marketing Automation Manager that will be the Technical Owner and Digital Product Manager for our Salesforce Marketing Cloud implementation. This is a critical, strategic role that is responsible for the roadmap, development, and execution of digital communications that will enhance customer engagement and improve core KPIs. The ideal candidate will possess a unique blend of technical expertise, strategic vision, and a passion for delivering exceptional digital experience.
Essential Functions and Responsibilities:
Technical Ownership:
Strategic Leadership:
Management and Collaboration:
Campaign Execution:
Analytics and Reporting:
Innovation:
Qualifications and Education:
About the Company:
The Plymouth Rock Company and its affiliated group of companies write and manage over $2.0 billion in personal and commercial auto and homeowner's insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of "A-/Excellent".
#LI-DNI