- Works cross functionally to ensure an integrated brand strategy that includes patient services, patient educators, patient advocacy, and communications.
- Ensures that the brand strategy is translated with an effective launch tactical plan for patients and caregivers
- Engages with the patient communities, both those with sickle cell disease (SCD) and transfusion-dependent thalassemia (TDT), including patients, caregivers, and advocacy groups to understand community challenges and opportunities for authentic engagement
- Executes multiple digital and social engagement campaigns for the SCD & TDT communities
- Collaborates with internal Legal, Medical, and Regulatory partners to deliver a compelling, effective brand campaign for patients and caregivers
- Works with external agencies (including promotional) to execute promotional strategy and tactics through personal and non-personal channels, while ensuring external partners remain on-time and on-budget
- Leads a team to deliver tactics against the multiple audiences described above
- Ensures brand are supported by a comprehensive research plan which includes primary and secondary research
- Leverages primary and secondary research to develop clear, actionable insights that accurately inform the key drivers and barriers to a successful launch strategy
- Bachelor's degree and a minimum of 10 years marketing, consulting or agency experience in healthcare/biopharmaceuticals, and 3+ years of supervisory/management experience, or an equivalent combination of experience and education
- Experience developing communications/tactics in U.S. or global marketing is required.
- Rare disease and/or cell or genetic therapy experience is preferred
- Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas
- An entrepreneurial spirit and an ability to develop creative solutions to complex problems
- A solid compliance mindset and demonstrated integrity on the job
- Strong written communication skills, presentation delivery, and interpersonal skills to be effective in a team environment.
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Director, US Heme Marketing Patient Lead - Boston, United States - Vertex Pharmaceuticals, Inc
Description
Job DescriptionDirector, US Heme Marketing Patient Lead
Location:
Boston, MA (3 days onsite, 2 days remote weekly)
Vertex currently operates at the forefront of rare disease scientific innovation and has successfully developed and commercialized multiple breakthrough medicines for Cystic Fibrosis (CF) and Sickle Cell Disease.
In addition to clinical development programs in CF, Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases including programs in Type 1 diabetes, hemoglobinopathies, APOL-1 Mediated Kidney Disease, Duchenne Muscular Dystrophy, Alpha-1 Antitrypsin Deficiency, and pain.
Our Director, US Heme Marketing Patient Lead will be responsible for developing and supporting US brand strategy and executing against the patient/caregiver promotional marketing strategy and tactics to support the first genetic therapy for hemoglobinopathies (sickle cell disease and beta thalassemia) at Vertex.
The Director will act as the lead and be responsible for the patient/caregiver promotional activities both through personal and non-personal channels.
The successful candidate will have an ability to thrive in an environment of rapid change, demonstrate strong communication, work effectively within cross-functional teams, and have a problem-solving and analytical mindset.
Key Responsibilities:
Company Information
Vertex is a global biotechnology company that invests in scientific innovation.
Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.
Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at
