- Develop and oversee the implementation of digital media strategies that improve brand awareness, boost engagement, and drive conversions
- Establish priorities and set campaign objectives, budget, and relevant KPIs
- Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts
- Create guidelines for content production to ensure uniform brand messaging across all digital channels
- Track campaign analytics and translate data into actionable insights that will help optimize campaign performance and create more effective campaigns in the future
- Prepare reports on campaign performance, behavior trends, or online traffic metrics and presents them to the rest of the team and senior leadership
- Possess strong SEO, SEM and content marketing experience, including researching, planning and executing organic search campaigns
- Forecast and identify trends and challenges
- Deliver strong, clear communication to vendors and internal employees
- Other job-related duties as assigned
- Bachelor's degree in Marketing or similar discipline
- 5+ years of digital media management, paid search, and performance marketing experience
- Digital Marketing Certifications highly desired
- Must have expert knowledge of established and emerging search, social and programmatic platforms
- Must have demonstrated experience with lead generation campaigns leveraging SEO, SEM, social (integrated digital media) and conversion rate optimization (CRO) tactics
- Travel up to 20% within the southeast
- Must reside with in a commutable distance to Clearwater – This is NOT a remote or virtual position – onsite full time required
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Digital Marketing Manager - Clearwater, United States - Rello Search Partners
Description
Rello Search Partners is searching for a DigitalMarketingManager to develop and oversee the execution of our client's digital marketing strategies, as well as run the day-to-day operations and optimization of paid media and organic social media.. Our client, a public company located in Clearwater, is a global leader in the business-to-business distribution and wholesale industry operating worldwide in 3 continents.
This position is a high visibility role reporting to the VP of Marketing and will work closely with senior leadership.
Competitive compensation package includes base salary, bonus and benefits.
** Only local candidates residing within a commutable distance to Clearwater and willing to work onsite full time will be considered for the role. Travel up to 20% within the southeast is also a requirement. **
Responsibilities:
Requirements:
