- Manage new product and service development projects from idea through commercialization. Implement Stage-gate processes and lead regular pipeline reviews. Develop, test, and commercialize moving and storage products and services.
- Own and manage core segment service journeys from demand generation through operational and communication experiences. Identify revenue and service gaps; evaluate and execute opportunities to close
- Work with functional and segment teams to identify and evaluate opportunities, set marketing strategies for new products and services, develop financial and/or ROI models, and develop sales or marketing tools to support launches and sustain growth
- Benchmark competitors and perform SWOT analysis. Incorporate customer, franchisee and employee feedback and ideas, market trends, and competitive analysis to define market opportunities
- Develop, execute, and analyze consumer surveys aimed at understanding and improving long distance moving experiences
- Partner with operations to optimize the current markets and product offering, drive efficiencies by scaling best practices and working with top markets to optimize training for new markets
- Evaluate revenue, customer experience, and savings impact of policy changes and new policy implementations
- Work cross-functionally to identify and evaluate opportunities, develop marketing strategies, build financial models, and create sales and marketing tools to support go to market strategies
- Partner with sales and service centers to review policies, optimize sales journey, educate new agents about City Service, and work on improving conversion metrics
- Derive macro, micro, and competitive insights through publications such as the US Census and IBIS (or similar) reports
- Seek and discover new and inventive ways to better convert the existing lead generation pipeline
- Incorporate Customer Satisfaction goals into all activities to ensure new products and services align with company brand and strategy
- Ensure legal compliance for customer-facing and employee training for owned products and services. Develop internal education/training on products and services, and work with segment leaders to develop promotional content
- Use Quality Functional Deployment or similar toolset to develop customer requirements and product/service definitions. Work closely with manufacturing, procurement, finance, operations and vendors to ensure successful and sustainable product launches
- Architect internal and external end to end user journey across customer facing and back-end systems to support new IT enhancements and Web development
- Own and manage revenue reporting around City Service, Hawaii and Canada
- Assume other duties and responsibilities as assigned
- Experience in working with Operations to execute initiatives and drive revenue is required
- Experience in survey tools such as Medallia or Survey Monkey is preferred
- Ability to research and analyze micro & macro trends through publications such as US Census and IBIS (or similar) data sources is required
- Business planning skills including demand modeling, unit and fixed revenue and cost estimating, and price sensitivity analysis. Familiarity with income statements, balance sheets related financial documents is required
- Strong proficiency with MS Office products required
- Must possess math skills sufficient to perform required duties
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Marketing Manager I - Clearwater, United States - PODS
Description
Find a career that MOVES you PODS revolutionized the moving and storage industry 25 years ago. Our innovative approach of providing portable storage containers makes moving more efficient, convenient, and less stressful. We're not only pioneers of the industry, we're the leader, too. Under the direction of PODS' innovative leadership team, the company doubled in size in just two years, and we're not looking back
Our people and service define our company, and we set goals for ourselves and each other to improve tomorrow over yesterday. We understand and appreciate the importance of being trustworthy, authentic, and welcoming as we provide our customers the best moving and storage experience. Join a team that offers you the chance to leave your mark, achieve your goals, and love what you do.
PODS is seeking a growth oriented Marketing Manager to manage and deliver revenue and growth targets for PODS Long Distance Moving product offering as well as the Hawaii and Canada markets. The ideal candidate for the Long Distance Moving Product Manager is someone passionate about growing existing and new product lines by understanding the customer needs, creating a go to market strategy, and collaborating with internal and external teams to execute initiatives. This candidate has experience in the moving category creating new product lines, launching and scaling pilots nationwide, working hand in hand with Ops and multiple stakeholders to achieve results as well as provide reporting and insights regarding their product.
This role will work cross functionally with the sales, media, brand, revenue management, digital, and operations teams to coordinate and drive awareness, conversion, revenue growth, market expansion, and product development for Long Distance Service, Hawaii, Canada, and new product lines and ancillary services.
Core focus areas include:
- Grow awareness and revenue for Long Distance Service, Hawaii, and Canada product offerings
- Drive operational efficiencies through policy development, improved customer education and experience, product marketing, and product sales
- Own and manage marketing and customer awareness campaigns around Long Distance Service, Hawaii, and Canada and new product lines
This role is required ONSITE at PODS corporate center in Clearwater, FL (Monday - Thursday, Friday Remote.) In-office presence is important for cultivating a collaborative and innovative work environment. When people are together in the same space, they are more likely to build relationships, share ideas, and solve problems together.
Essential Duties and Responsibilities
Please note that as per PODS policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that PODS will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.
#App2
