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Market Manager
2 weeks ago
FusionWorks Petersburg, United StatesFor our beverage market in Kaufbeuren we are looking for a · Store Manager (m/f/d) · full-time · Your tasks: · Managing market employees · Advising our customers · Merchandise planning and presentation · Coordination and management of work processes · Optimization of key figu ...
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Online Marketing Project Manager
2 weeks ago
Quantum Ventures Petersburg, United StatesAt Stahlhart Recruiting GmbH, we are currently looking for an experienced project manager in the field of online marketing (m/f/d) to join our team. As a marketing agency for industrial and craft companies based in Münster, we are one of the first personal marketing agencies to s ...
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Home Care Marketing Manager
1 day ago
Love and Loyalty Home Care LLC Petersburg, United StatesAbout Us: Love And Loyalty Home Care LLC is a reputable and leading home healthcare provider dedicated to delivering compassionate and exceptional care to our clients. With a commitment to excellence and innovation, we are seeking a dynamic Home Care Marketer to join our team and ...
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Marketing Manager
2 weeks ago
PoolCorp Clearwater, United StatesLocation: Pinch A Penny Administration ; th Ave N. Clearwater, FL 33760 · You want Benefits? You've got it Our generous benefits package includes: · Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs · 401 (k) with gen ...
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Marketing Manager
2 weeks ago
Pinellas Suncoast Transit Authority St Petersburg, United StatesBASIC PURPOSE · PSTA's mission is to connect people to places. In the marketing department, we help achieve that by attracting and retaining transit riders, building awareness of PSTA's programs and services, and demonstrating PSTA's values to residents, community stakeholders, a ...
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Marketing Manager
3 weeks ago
PoolCorp Clearwater, United StatesLocation: Pinch A Penny Administration ; th Ave N. Clearwater, FL 33760 · You want Benefits? You've got it Our generous benefits package includes: · Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs · 401 (k) with gen ...
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Marketing Manager
2 weeks ago
Pinellas Suncoast Transit Authority St Petersburg, United StatesBASIC PURPOSE · PSTA's mission is to connect people to places. In the marketing department, we help achieve that by attracting and retaining transit riders, building awareness of PSTA's programs and services, and demonstrating PSTA's values to residents, community stakeholders, ...
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Marketing Manager
2 weeks ago
Zelis Healthcare St Petersburg, United StatesThe Role · The · Marketing Manager - · Price Optimization · will · play · a key role · in supporting the · Product Marketing · team's efforts to · build and execute comprehensive marketing strategies · . · The Marketing Manager will become proficient in · their · und ...
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Marketing Manager
3 weeks ago
Pinellas Suncoast Transit Authority St Petersburg, United StatesBASIC PURPOSE · PSTA's mission is to connect people to places. In the marketing department, we help achieve that by attracting and retaining transit riders, building awareness of PSTA's programs and services, and demonstrating PSTA's values to residents, community stakeholders, a ...
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Marketing Manager
3 weeks ago
Zelis Healthcare St Petersburg, United StatesThe Role · The Marketing Manager - Price Optimization will play a key role in supporting the Product Marketing team's efforts to build and execute comprehensive marketing strategies. The Marketing Manager will become proficient in their understanding of Pricing Optimization solu ...
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Marketing Manager
3 weeks ago
Zelis Healthcare St Petersburg, United StatesThe Role · The · Marketing Manager - Price Optimization · will play a key role in supporting the Product Marketing team's efforts to build and execute comprehensive marketing strategies. The Marketing Manager will become proficient in their understanding of Pricing Optimization ...
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Marketing Manager
2 weeks ago
Insight Global Clearwater, United StatesA client of Insight Global is looking to hire a marketing manager out of the Tampa Bay area. This person will be responsible for overseeing the digital marketing team of 5 people. This person will be responsible for assisting with the project management piece to ensure all campai ...
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Marketing Manager
4 days ago
Jabil St Petersburg, United StatesProcureAbility, a Jabil company, is the leading procurement services company, offering advisory, managed services, digital, staffing, and recruiting solutions. For more than 25 years, we have focused exclusively on helping clients elevate their procurement function. We combine le ...
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Marketing Manager
1 week ago
POOLCORP Clearwater, United States Full timeLocation: Pinch A Penny Administration ; th Ave N. Clearwater, FL 33760 · You want Benefits? You've got it Our generous benefits package includes: · Medical, Dental, Vision, and Prescription Drug coverage with Flexible Spending Accounts and Wellness Programs · 401 (k) with gene ...
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Marketing Manager
1 week ago
Exactera Saint Petersburg, United StatesJob Description · Job DescriptionExactera has offices in New York City, Tarrytown NY, St. Petersburg FL, London, and Argentina. · Compensation $115,000-$135,000 per year · Responsibilities: · Strategic Campaign Planning: Develop and execute comprehensive marketing campaigns to d ...
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Marketing Account Manager
6 days ago
Progressive Dental LLC Clearwater, United States*This is a full-time, in-house position · Who We Are: · Progressive Dental Marketing is a full-service marketing firm that specializes in marketing, practice growth consulting, advertising, and coaching services for dental practices across the world. We are looking for a marketin ...
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Marketing Manager I
2 weeks ago
PODS Clearwater, United StatesFind a career that MOVES you PODS revolutionized the moving and storage industry 25 years ago. Our innovative approach of providing portable storage containers makes moving more efficient, convenient, and less stressful. We're not only pioneers of the industry, we're the leader, ...
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Marketing Production Manager
3 weeks ago
MarineMax Clearwater, United StatesOVERVIEW: The position of Marketing Production Manager at MarineMax is responsible for devising and implementing an effective marketing production strategy that ensures the timely delivery of high-quality online and offline marketing materials for MarineMax and its portfolio of b ...
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Marketing Account Manager
22 hours ago
Progressive Dental LLC Clearwater, United States*This is a full-time, in-house position · Who We Are: · Progressive Dental Marketing is a full-service marketing firm that specializes in marketing, practice growth consulting, advertising, and coaching services for dental practices across the world. We are looking for a marketin ...
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Digital Marketing Manager
2 weeks ago
GFI Software Clearwater, United StatesThe Digital Marketing Manager is responsible for building the company brand and voice on social platforms by creating, implementing and reporting the digital marketing strategy and execution across all relevant channels to create awareness and demand, generate leads and build the ...
Digital Marketing Manager - Clearwater, United States - GFI Software
Description
The Digital Marketing Manager is responsible for building the company brand and voice on social platforms by creating, implementing and reporting the digital marketing strategy and execution across all relevant channels to create awareness and demand, generate leads and build the company's market presenceThis includes:
social media, blogs, video, email, infographics and pay-per-click campaigns. Day-to-day management includes engaging in social conversations, timely replies to both positive and negative feedback.
In addition, this role is responsible for supporting the email marketing campaigns for the VIPRE Home product lines, which includes campaign execution, promotional emails and monthly newsletters.
Create, post and manage social media engagement across all platforms which includes; blogging, video, content marketing, and pay-per-click campaigns.Additionally, the Digital Marketing Manager will be responsible for reporting on KPI's weekly, monthly and quarterly and compare those to strategic goals and industry benchmarks.
PurposeThe Digital Marketing Manager will have experience in managing B2B and B2C digital marketing programs that develop and drive demand.
The ideal candidate is an experienced marketing strategist, who understands many forms of demand gen and can effectively collaborate on the planning and program execution of inbound marketing, SEO, and social media programs.
As part of a team responsible for meeting aggressive lead generation targets, you will help develop the company's demand generation plan, execute multi-channel campaigns, and measure ROI on an ongoing basis.
Key ResponsibilitiesArchitect and execute the most appropriate mix of digital marketing programs to target existing customers, new prospects in social, paid search, blog, web, email, and other online programs to achieve goals defined by Marketing management.
Contribute to SEM/SEO and content syndication.Track, measure, and analyze campaign performance on a weekly, monthly and quarterly basis; communicate plans and metrics regularly to marketing and sales leadership, work with sales to measure program performance and lead quality,conversion ratios, and ROI.
Manage all VIPRE social media profiles and presence, focus on LinkedIn, Twitter, Facebook, Youtube, Spiceworks, and Google+. Create materials that drive engagement and sales by communicating value, positioning and messaging. Create new channels as needed.Create on a weekly basis shareable content for use throughout the organizations, particularly for the sales team and executives.
Monitor all platforms for any discussion related to the VIPRE or ThreatTrack names; respond to feedback/comments both positive and negative in a timely fashion.
Run ongoing social promotions and track success, further the reach of content created by promoting it to social channels.Drive conversion and increased web engagement by effective copywriting for blogs, monthly newsletters and social posts focused on buyer-personas identified by marketing team.
Ensure tracking pixels and campaign ID's are properly placed for each call to action so that social media and paid search campaigns can be properly reported on.
Develop action-focused content for the VIPRE for Home audience around timely promotions. Work with internal copy team to create engaging emails that stay on brand.Collaborate with the Corporate, Channel and Program Marketing team members of the VIPRE for Business and VIPRE for Home teams to develop and execute integrated awareness and demand generation programs that deliver on key objectives to grow pipeline andincrease industry awareness.
Assist in management of webinars.Required Skills:
Minimum of 5 years of direct experience executing effective inbound, multi-channel B2B, B2C, demand generation programs including SEO, social media, email, and content demand generation programs (program creation, execution, and measurement through marketing automation)
Experience with social tracking systems such as TrackMaven, Twitter Ads Manager, Twitter Analytics, Facebook Ads Manager, Facebook Analytics, LinkedIn Ads Manager, LinkedIn Analytics, HootSuite, Google Analytics, etc.)
Strong foundation in the principles of content marketing and SEM/SEO
Familiar with marketing automation platforms, email marketing and tying this into social strategies
Exceptional analytical skills, with an analytical approach to demand generation and exceeding lead generation targets
Understand technology and have worked at a high-technology software company with B2B products
Ability to think strategically and competitively while executing tactical program elements
Excellent writing, organizational, conceptual and creative problem-solving skills
A team player with an entrepreneurial spirit and the ability to work independently with minimal oversight
Experience with security products and services desired but not required
Experience developing SEO and SEM tactics
ORGANIZATIONAL ALIGNMENT
Reports to the Director, Worldwide E-Commerce
Educational Experience:
BA/BS degree or equivalent work experience
Graphic experience is a plus
Social certification preferred (Hootsuite)
Experience with Wordpress or similar blogging platform
VIPRE Security is an AA/EOE/Vets/Disabled employer.
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