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Marketing Manager - St Petersburg, United States - Zelis Healthcare
Description
The RoleThe
Marketing Manager -
Price Optimization
will
play
a key role
in supporting the
Product Marketing
team's efforts to
build and execute comprehensive marketing strategies
.
The Marketing Manager will become proficient in
their
understanding
of Pricing Optimization solutions
including Expert
Claims Review, Claims Editing, Out-of-Network Pricing, In-Network Pricing, and Open Access Pricing
. This individual contributor will
clos
ely align with
the Product
Marketing,
Product Management
,
Segment
Directors,
and
extended marketing partners
to
inform through
research, build
,
project manage and advance
product launch
and
customer
adoption initiatives
.
The ideal candidate will be a business-savvy marketer
who can
translate
broad
strategy goals and
objectives
into trackable projects that
deliver on
Price
Optimization go
-to-market
needs
. Their marketing
expertise
will include
conducting secondary research to inform campaign planning;
structuring
and managing
marketing programs and campaigns
; developing content outlines and storylines for market awareness and customer
assets; and
maintaining
insight-driven value propositions and messaging
.
To succeed, this candidate must be
resourceful, comfortable working
independently, and
hold strong ownership of their projects, while
demonstrating
working knowledge of marketing domains including social media, digital, email nurture and sales enablement.
Prior experience
in
or the ability to quickly gain a deep understanding of the healthcare
payer ecosystem, claims
processing and provider networks landscape
, and
p
ayment
integrity
to support
expansion of existing products and launch and commercialization of new products
is c
ritical to the role
.
Responsibilities
Inform and
s
upport the development and
execut
ion
of
strategic marketing plans to drive awareness, adoption, and revenue growth for Price Optimization solutions.
Engage in and project
manage
market
research and
interpretation of results
to
identify
customer needs, market trends, and
changes across the
competitive
landscape.
Build strong collaborative relationships
with cross
-functional teams
to
include
product management, sales, and operations to define product positioning, messaging, and go-to-market strategies.
Assist
in the creation of
compelling marketing collateral such as product presentations, datasheets, case studies, and whitepapers to support sales efforts and educate customers.
Help manage
product launches
and awareness campaigns
from conception to execution, including coordinating internal and external stakeholders,
deadlines, and report outs
.
Inform
demand generation campaigns across multiple channels including digital marketing, email, events, and webinars to
grow awareness and pipeline influence.
Interpret
marketing campaign performance and ROI,
leveraging
data and analytics to
inform how product marketing can
optimize
marketing
tactics to
drive continuous improvement.
Assist
Price Optimization Product Marketing Directors scope, document, and execute
product specific customer education campaigns to drive
product
adoption
.
Monitor competitive activity and market dynamics,
identifying
opportunities and threats to inform product roadmap
,
positioning,
and strategic decision-making.
Manage list pulls and other data related projects as
required
.
Requirements
Proficient in effectively managing complex projects
Strong collaboration and relationship-building skills to build cross-functional partnerships in a matrixed environment
Experience in translating insights and strategies into effective
integrated
marketing tactics
Strong written and verbal communication skills to help articulate customer and business needs and product value proposition
Critical thinker capable of producing applied insights and problem-solving
Self-starter and quick learner with the desire to learn new tools and techniques
Agile, able to deliver high-quality results under tight timelines
Familiarity with healthcare industry and payer landscape a strong plus
Experience in B2B technology or professional services marketing a plus
Preferred: 2+ years' experience in
B2B healthcare
marketing, advertising, product, or related field
Ability to travel as needed, not exceeding 20%
Education
Bachelor's degree
required
#LI-JB
#LI-Hybrid
As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members.
We're Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all.
We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care.
Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.
Commitment to Diversity, Equity,Inclusion, and BelongingAt Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations.
We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work.
We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment OpportunityZelis is proud to be an equal opportunity employer.
All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility SupportWe are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email
SCAM ALERT:
There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams.
This site is secure, and any applications made here are with our legitimate partner. If you're contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process.Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.
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