- Manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients.
- Own the email production process end-to-end through initial ideation, handoff to design, email build and scheduling, segmentation, and deployment for designated accounts.
- Oversees and ensures cohesion across all channels utilized by client, building out effective omni-channel strategies.
- Oversee the development, launch and continual optimization of any combination of the following retention strategies: subscription, loyalty, referral
- Provide final QA on all team deliverables (email content, segments, send time, briefs, reports)
- Evaluate ad hoc, weekly and monthly reporting, and provide analysis and recommendations to clients based on findings
- Work closely with the CRM team to analyze findings, identify trends, share learnings, and recommend new strategies.
- Stay current on email best practices and industry standards; continuously recommend new approaches, innovative ideas, and/or technologies to deliver on KPIs.
- Coach and mentor direct reports to develop their skills as it relates to account management, communication, client services, and email strategy.
- 2-5 years of email marketing experience in the e-commerce industry.
- Advanced experience with campaign management tools and/or an ESP, we primarily use Klaviyo.
- Experience with CRM tech outside of Klaviyo (e.g. Iterable, Attentive, Wonderment, Yotpo etc.)
- Strong knowledge of Excel, Powerpoint, and Word a must.
- Strong organizational and presentation skills.
- Experience compiling, analyzing, and tracking data to aid in decision-making.
- Customer segmentation and database management experience.
- Client relationship management.
- Experience in the development of marketing assets and collaborating with members from creative and e-commerce teams.
- Excellent attention to detail and quality assurance capabilities; willingness to be hands-on.
- Ability to think strategically, work independently and thrive in a fast-paced, collaborative environment.
- Excellent interpersonal skills; team player with ability to communicate well among cross-functional teams.
- BS/BA Degree in Business, Psychology, Marketing or related field is desired.
- Competitive salary
- Company Equity
- This is a full-time, long-term position.
- The position is immediately available.
- Hybrid in New York City (Preferred)
- Comprehensive health, dental, and vision insurance.
- Flexible work hours and remote work options.
- Professional development and training opportunities.
- Inclusive and supportive work environment that values creativity and innovation.
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Email/CRM Manager - New York, United States - TLNT & Spin Hire
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Description
Are you an expert in crafting compelling email campaigns and optimizing CRM strategies to drive customer engagement and retention? A top-tier digital marketing agency is seeking a talented and experienced Email/CRM Manager to join their unique team. This role will manage the client relationship and provide best-in-class acquisition and retention strategy across 6+ DTC clients. This could include any combination of email, SMS, loyalty, referral and subscription management services.
As the Email / CRM Manager, you will also manage and mentor 1-2 CRM Analysts who will assist with all builds, task management, and reporting while you manage overall strategy, final Q/A, and the client relationship. Your strategy will optimize customer lifecycles to help advance customers through the funnel of first site visit to repeat buyers of emerging direct-to-consumer brands across all industries, including food & beverage, beauty, tech, and apparel.
The CRM team is a Klaviyo Elite Master Partner. This means they are in the top 2% of agencies in the world. This is an exciting opportunity for candidates who want to be at the cutting edge of retention strategy and grow a stronger understanding of a brand's marketing mix.
What You'll Do
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