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    Digital Media Buyer - Los Angeles, United States - Vendo

    Vendo
    Vendo Los Angeles, United States

    2 weeks ago

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    Description

    Job Description

    Job Description

    // WHO YOU ARE //
    You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.

    // DAY-TO-DAY //

    • Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously.
    • Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc.
    • Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
    • Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
    • Create and analyze campaign performance reports to inform relevant teams.
    • Prepare research and insights to inform ongoing media recommendations.
    • Manage budget allocations and bid parameters to deliver most efficient results.
    • Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
    • Constantly learn and experiment new effective bidding, ad placement, and management techniques.
    • Manage and leverage each campaign's risk and loss pool for ongoing testing and experimentation.
    • Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
    • Participate in budget allocation for different channels and platforms.

    // WHAT YOU BRING //

    • Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients.
    • Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.
    • Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok.
    • Excellent organization, tactical, analytical/data management, Excel, and communication skills.

    // EXPERIENCE //

    • Google Ads: 1 year required
    • Meta (Facebook/Instagram) Ads: 1 year recommended

      This position is a Remote/Telecommute role.

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