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    Associate Director, Social Media - San Francisco, CA, United States - Earthjustice

    Earthjustice
    Earthjustice San Francisco, CA, United States

    1 week ago

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    Description
    Earthjustice is the premier nonprofit environmental law organization.

    We wield the power of law and the strength of partnership to protect people's health; to preserve magnificent places and wildlife; to advance clean energy; and to combat climate change.

    We partner with thousands of groups, supporters, individuals and communities to engage the critical environmental issues of our time, and bring about positive change.

    The Associate Director of Social Media will develop and lead the vision and strategy for Earthjustice's social media channels. They will grow our existing audiences and acquire new audiences by using social media to reach and engage them.

    Earthjustice's social media team creates, publishes, and evaluates its content, which includes written, multimedia (audio/video), and graphics to be used across all of Earthjustice's paid, earned, shared, and owned content.

    Our social media content is a critical component of our goal to mobilize supporters to affect policy change, evangelize Earthjustice's work and that of its partners, clients, and allies, and raise funds.

    Responsible for ensuring Earthjustice is seen as a trusted thought leader on its social channels, the Associate Director serves as a key leader in Earthjustice's rapid response efforts and a trusted advisor to senior communications leadership.

    The Associate Director will work collaboratively across communications teams (digital engagement, creative content, marketing, and public affairs) and with development and program staff.

    They lead strategy development and execution, manage staff and budgets, and is accountable for growth and engagement goals.

    The Associate Director of Social Media reports to the Director of Digital Engagement, who is based in Earthjustice's San Francisco office.

    However, we will also consider remote applicants within the US.

    Partner with communications leadership and social media team members to develop strategic visions for individual social media platforms and a holistic vision for social media's role in amplifying Earthjustice's brand and messaging.

    Maintain expert knowledge of social media industry trends and best practices, their applications to Earthjustice, and build a culture of learning and excellence among social media team members.

    Set audience definitions, growth, and engagement goals across all social media channels; oversee the tracking and reporting of social media KPIs and use data to refine strategies and tactics.

    In partnership with marketing, digital engagement, and digital fundraising teams, engage with our paid media buying agency to develop strategies for growing our list and meeting fundraising goals; oversee in-house rapid response boosting strategies to promote key content.

    Oversee the visual identity and tone of our social media presence to ensure brand and message consistency across channels; oversee the coordination and production of digital graphics and animations in support of major campaigns.

    Develop and maintain relationships with external content creators, agencies, and freelancers; Oversee social media influencer engagement in partnership with the marketing team to support major advocacy and fundraising initiatives

    Provide staff with direct, consistent, and constructive feedback and contribute to a wider culture of learning within the communications department and Earthjustice; promote team building and staff engagement to strengthen teamwork and collaboration both within the social media team and with other communications teams and departments.

    Develop and oversee the social media budget: track spending, ensure budgeted resources match priorities, and be a responsible steward of Earthjustice resources.

    Oversee in-house training programs to broaden social media fluency and adoption by key program staff; serve as strategic advisor to communications and senior leadership on social media matters.

    Social Media Execution (30%)

    Engage stakeholders to build out content strategies that deliver creative, compelling, and engaging content in support of our weekly and quarterly communications priorities.

    Build and maintain a social media content calendar and lead efforts to update and refine it where necessary.

    Develop and implement rapid response processes to handle breaking news moments; work with communications and senior leadership on crisis communications response.

    Partner with the data team to track and analyze social media metrics and social media listening; make data-informed recommendations on strategy and report out findings to key stakeholders.

    Develop and maintain relationships with external content creators, agencies, and freelancers who can work with and support Earthjustice's mission via our social media efforts.

    Oversees a 4-5 person social media team.

    Develop staff by identifying and encouraging training and professional development opportunities appropriate to role and creating development plans for all staff.

    Provide staff with consistent performance feedback – both positive and constructive — and act as a coach and mentor.

    Create a learning culture, by encouraging debriefing after completion of significant stages of projects.
    Communicate regularly with existing employees and encourage staff to raise concerns and to provide ongoing feedback.
    Value and use individual differences and talents to improve employee satisfaction and the quality of collective work.
    Celebrate successes and help team members to understand and manage setbacks.
    7-10 years of experience in social media marketing and creative development.
    ~5+ years of experience managing a social media function and social media staff.
    ~ Significant experience in advocacy communications, social media marketing, or related fields.
    ~ Demonstrated experience leading successful social media teams, interfacing with senior leadership, and making strategic recommendations for managing crisis.
    ~ Deep expertise managing professional social media profiles on Instagram, Twitter, Facebook, TikTok, and other platforms.
    ~ Significant experience developing content or offering approvals for highly visible communications or social media content with significant reach.
    ~ Demonstrated ability to mobilize and engage audiences in a wide array of online activities.
    ~ Excellent verbal, written, and interpersonal communications skills, strong attention to detail, ability to write and deliver work product under pressure, and commitment to high quality output and high standards.
    ~ Facility with developing collaborative relationships and managing and working with teams.
    ~ Strong ability to juggle multiple complex projects, prioritize, meet deadlines, and see tasks through to completion.
    ~ Proficiency in Microsoft Office applications
    ~ Experience launching an organization's presence on emerging platforms.
    Experience with legal matters, litigation, or legal advocacy.
    org if you are having technical difficulties submitting your application. No phone calls, drop-ins, or hard copies.
    Earthjustice is driven by a passion for justice, partnership, and excellence.

    Our core values lead us to seek a broad range of perspectives and backgrounds to achieve our mission and to maintain an inclusive environment where all staff are valued and respected.

    As an equal opportunity employer, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information, or or any other factor that is not related to the position.

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