- This is not an inclusive list. Other duties may be assigned Developing and implementing a digital marketing strategy.
- Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully.
- Focuses on solving conflict, not blaming; Maintains confidentiality.
- Listens and gets clarification; Responds well to questions.
- Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Able to read and interpret written information.
- Balances team and individual responsibilities; Contributes to building a positive team spirit.
- Accepts responsibility for own actions; Follows through on commitments.
- Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.
- Is consistently at work and on time.
- Follows instructions, responds to management direction; Commits to long hours of work when requested by management to reach goals.
- Takes independent actions; Asks for and offers help when needed.
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Digital Marketing Specialist - Baltimore, United States - Pixelligent
Description
SummaryThe Digital Marketing Specialist is responsible for helping maintain Pixelligent's brand.Duties include performing marketing research, strategizing with other marketing professionals, and creating content to aid in the success of marketing campaigns.
This position has the potential to be hybrid after 3 months of employment onsite Essential Duties and Responsibilities
Managing the digital marketing calendar.
Maintaining the online presence and reputation of the company.
Overseeing the creation and maintenance of social media content.
Tracking digital marketing performance.
Creating and updating digital marketing reports.
Working within the digital marketing budget.
Supervisory ResponsibilityThis position has no supervisory responsibilities.
CompetenciesTo perform the job successfully, an individual should demonstrate the following competencies:
Problem Solving
Minimum of two (2) years experience as a Digital Marketing Specialist or similar role.
Experience with digital marketing automation software.
Experience with Google Ads and Google Analytics.
Knowledge of web publishing.
Proficiency with SEO tools.
Certificates, Licenses, RegistrationsThis position has no certification, licensure or registration requirements.
Language SkillsAbility to read, analyze, and interpret general business periodicals, professional journals, or technical procedures. Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Mathematical SkillsAbility to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Reasoning AbilityAbility to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.Computer SkillsTo perform this job successfully, an individual should have knowledge of Internet software; Spreadsheet software and Word Processing software.
Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk or hear.The employee frequently is required to sit; walk; use hands to touch, handle or feel; and reach with hands and arms.
Work EnvironmentThe work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This job operates in a laboratory and office environment. This role routinely uses standard office equipment.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
Duties, responsibilities and activities may change at any time with or without prior notice.